MINNEAPOLIS
,
October 31, 2023
(press release)
–
General Mills, a food company, issued the following news release:
Building on the success of last year's FNCE in
Through an ongoing partnership with No Kid Hungry, General Mills Big G Cereals encouraged attendees to join in the fight against childhood hunger by sharing their FNCE experience on social media with #BigG4Good, triggering donations to help provide more than 2.5 million meals to kids. Nostalgia and nutritional advancements In 2023, the Big G Cereals booth brought to life the company's new "The Goodness We Grow Up On" campaign, reminding attendees of the timeless appeal of Big G Cereals that were "good then" when they were kids and are not only still "good now" for families everywhere, but actually offer even better nutrition with a recent update that doubled Vitamin D. Offering a nostalgic reminder of the beloved role cereal played in their childhoods, registered dietitians from all over the country lined up to take a ride down a giant cereal slide into a bowl of Cheerios-shaped pillows. Big G Cereals now deliver 20% of the Daily Value of Vitamin D - twice the previous amount - in family-favorite cereals like Cheerios, Cinnamon Toast Crunch, Trix and more - a nutrition advantage the brand was proud to share with the RD community at FNCE. "Breakfast doesn't have to be complicated and sometimes it can be as simple as including a beloved bowl of cereal," says
Turning a smile into a donation This year at FNCE, General Mills Big G Cereals donated to No Kid Hungry to help provide access to 25 million meals* to kids across America. On top of the
"This contribution goes beyond providing essential support for No Kid Hungry's efforts to nourish children. It also serves as a spotlight on our mission to promote accessible nutrition within a community of credentialed, influential professionals in the food and beverage industry, registered dietitians, and renowned brands," said
Join the fight to end child hunger General Mills invites everyone to join in the fight against childhood hunger. You can make a difference today by donating to No Kid Hungry at nokidhungry.org/cheerios. A
General Mills continues to advocate for affordable, accessible nutrition for all children. This year's presence at FNCE 2023 was bigger and better than ever, and the brand's commitment to ending childhood hunger remains at the forefront of every initiative. General Mills and No Kid Hungry are on a mission to ensure that every child has the opportunity to start their day with a nutritious meal. Together, the partnership aims to make breakfast accessible for all kids. * * * Original text here: https://www.generalmills.com/news/stories/general-mills-big-g-cereals-continue-fight-against-childhood-hunger
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.
