Fuchs North America introduces the Standout Seasonings Collection, a limited-edition line of three seasoning blends: Southwest Style Chicken Marinade, Southwest Chicken Batter and Southwest Ranch Spread

Sample article from our Food & Beverage

BALTIMORE , May 9, 2023 (press release) –

For a limited time, complimentary samples are being offered  to food manufacturing and foodservice firms.

Fuchs North America introduces Standout Seasonings: A Chicken Sandwich Showcase, a new collection of seasoning blends. Pictured is our standout fried chicken sandwich featuring all three seasonings from the new collection.

Baltimore, MD., May, 2023 – Fuchs North America, a market leader in innovative seasonings, flavor solutions and spices for the food manufacturing, retail, and foodservice industries, introduces the Standout Seasonings Collection —a limited edition line of mouthwatering seasoning blends that appeal to consumers’ desires for highly sought-after flavor profiles and ingredients. Our new collection offers a selection of seasonings that combine to create a fusion of craveable flavors that can be applied to food products including fried chicken sandwiches and much more.

The seasonings in our new collection are sure to drive consumers’ interest by adding the perfect amount of complex heat to a wide range of menu items. Our chef and R&D team have meticulously crafted a creative combination of seasonings that could be used for proteins, sides, dressings, sauces and beyond. We used a crispy, spicy chicken sandwich to showcase this collection, but the possibilities don’t stop there; these seasonings will take any food product to the next level.

Standout Seasonings: A Chicken Sandwich Showcase

Our new Standout Seasonings Collection includes the following 3 seasoning blends:

  • Southwest Style Chicken Marinade
  • Southwest Chicken Batter
  • Southwest Ranch Spread

In introducing the collection, Shannon Cushen, Fuchs’ Director of Marketing, describes the inspiration behind this collection. “We wanted to create three seasonings that could be blended, or used individually, to enhance flavor and provide that sought-after heat that consumers are craving. Since 2019, we have been watching the competition in the foodservice industry heat up, thanks in part to the “fried chicken sandwich wars”. Foodservice establishments have been battling it out to create a craveable chicken sandwich that stands out above the rest, and most recently, to create the best spicy chicken sandwich. We decided it was time to jump in and create three complimentary seasonings that can be used to do just that,” she explains.

“These seasonings embrace some of the top growing flavors that we are seeing on menus right now. Through our new collection, foodservice establishments and brands have the opportunity to launch products that are sure to impress,” she concludes.

Fuchs helps food companies make sense of the trends and tap into where the culinary energy is strongest. In this spirit, each of the blends that make up Fuchs’ Standout Seasonings Collection feature flavorful and innovative seasonings that were carefully developed by our industry experts and corporate chef.

New Takes on Southwest Flavors

The spices featured in our Southwest Style Chicken Marinade Seasoning combine to infuse chicken with an incredible flavor and a craveable heat that are sure to impress the masses. Although this blend was designed specifically for a fried chicken base, this flavor profile would be just as impressive on many other proteins, including fried seafood, pork, and more.

The key to this perfectly flavorful batter is to let the Southwest Chicken Batter Seasoning bloom before coating it onto the marinated chicken. What makes this batter seasoning stand out? It delivers a delectable, spicy flavor and crispy coating that adds even more mouthwatering flavor to the sandwich.

Our Southwest Ranch Spread Seasoning adds an additional hint of heat that completes our perfect chicken sandwich. This spread is the perfect finishing touch for any sandwich and brings together creamy notes and those sought-after spicy flavors consumers are craving.

Custom Solutions, Too

Fuchs North America’s experts in consumer taste preferences translate food trends into irresistibly craveable products with offerings like the Standout Seasonings Collection. According to Michael Loehfelm, Vice President of Sales and Technical Services, these special collections serve as a way of partnering with food manufacturers and foodservice establishments to bring the joy of food to life for consumers around the world.

As Loehfelm explains, through in-depth trend analysis, Fuchs listens to consumers’ desires and helps elevate favorite foods, flavors, and brands with distinctive, trend-driven seasonings. “We create flavors consumers will love to pass around. Our flavors bring people together – and keep them coming back for more.”

Fuchs’ development process is the perfect blend of science and art. In a competitive food market, brands need to offer something unique, but also get it to market quickly and reliably. Fuchs North America’s cutting-edge seasoning solutions, quick response times, deep expertise and customer-centric process allow for a customized approach to turning fresh ideas into consumer-favorite products.

“With Fuchs, you can expect results-oriented support that’s focused, flexible and responsive. We innovate for you – from our marketing insights to R&D expertise, we support you through all stages of the product development cycle. Our regulatory and quality experts are on-hand to ensure that the end result meets your desired specifications,” Loehfelm reports.

With over 75 years of experience, Fuchs is committed to delivering quality products the first time and every time. Contact us to see how Fuchs can help you create something special.

About Fuchs North America

Fuchs North America is a leading supplier of value-added seasonings, spices and flavor solutions to the food manufacturing and foodservice industries.  With a heritage that extends back several decades, the company specializes in the development of full flavor systems, custom flavor profiles and seasoning products – including supporting some of the world’s largest and best-recognized food brands.

Fuchs North America’s seasoning and flavor experts specialize in anticipating and identifying consumer trends – and converting them into successful flavor profiles. We partner closely with the marketing and R&D departments of food companies to design unique, next-level seasoning solutions. Our products are made in a precision processing environment that ensures consistent, repeatable quality, order to order.

Since 1990, we’ve been part of the worldwide Fuchs Gruppe, the world’s largest privately-held seasoning and spice company. Our worldwide capabilities support local as well as global resourcing, giving you maximum flexibility. Operations on four continents carry out our mission to bring the joy of food to life for consumers around the world.

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