Constellation Brands announces launch of Fresca Mixed, a new line of premium, pre-mixed cocktails crafted with Fresca and real vodka or tequila; product comes in two varieties: Vodka Spritz and Tequila Paloma

Sample article from our Food & Beverage

September 9, 2022 (press release) –

We’re proud to share that FRESCA™ Mixed – a new line of premium, pre-mixed cocktails crafted with the deliciously bright and citrusy classic taste of FRESCA® and real vodka or tequila – is now available in two varieties: Vodka Spritz and Tequila Paloma.

Vodka Spritz is a delicious cocktail that mixes the light and classic taste of FRESCA® with real vodka distilled four times.

Tequila Paloma is a modern and sophisticated take on the classic Paloma cocktail. Our mixologists have expertly blended real tequila blanco from Mexico with the classic taste of FRESCA® for a cocktail that is smooth and easy to enjoy.

Both flavors are 100 calories[*], 5% ABV, gluten free, made with real spirits, and contain zero sugar. FRESCA™ Mixed is started to roll out in stores across the country in 4-pack 12oz cans for a suggested retail price of $9.99.

FRESCA™ Mixed is the outcome of an agreement between Constellation Brands, Inc. and The Coca-Cola Company, announced earlier this year, for Constellation to use the popular FRESCA® brand to manufacture, market, and distribute FRESCA™ Mixed cocktails. Constellation Brands and The Coca-Cola Company have a shared passion for building some of the world’s most loved brands and best-in-class beverage experiences. Through this relationship with The Coca-Cola Company, Constellation Brands will have the unique opportunity to expand their beverage portfolio through distinctive flavors and new and exciting ready-to-drink alcohol segments like pre-mixed cocktails.

“We are thrilled to launch Fresca Mixed, a new line of premium, pre-mixed cocktails that bring together the deliciously bright and citrusy classic taste of FRESCA and real vodka or tequila, alongside The Coca-Cola Company,” said Duke Zandstra, Constellation Brands Vice President of Brand Marketing for FRESCA™ Mixed. “We can’t wait for both lifelong FRESCA fans as well as new friends to the brand to enjoy these delicious, light cocktails in both Vodka Spritz and Tequila Paloma all year long.”

A household staple for decades, FRESCA® has been featured in fans’ cocktail recipes, homemade merch, and even in pop culture moments. Now, the launch of FRESCA™ Mixed from Constellation Brands makes it easier for consumers to enjoy the delicious taste of the citrus soda in a new alcoholic offering.

“We know that many FRESCA drinkers enjoy it as a mixer with alcohol spirits to create their favorite cocktails, in addition to enjoying it as a citrus sparkling drink,” said Dan White, Chief of New Revenue Streams, The Coca-Cola Company North America. “With the Constellation Brands teams’ consumer-first approach and distilled beverage expertise, coupled with the delicious and classic grapefruit FRESCA recipe created by The Coca-Cola Company, we believe people are going to be curious and excited to try the new FRESCA Mixed canned cocktails as it hits shelves.”

Whether enjoyed straight out of the can or poured over ice in a traditional cocktail glass, FRESCA™ Mixed is here to up the cocktail game.

Footnote:

[*] Tequila Paloma: Per 12 fl. oz. average analysis: calories 100, carbohydrates 1.6g, protein 0g, fat 0g; Vodka Spritz: Per 12 fl. oz. average analysis: calories 100, carbohydrates 1.3g, protein 0g, fat 0g

Source: Constellation Brands, Inc.

[Category: Liquor/ Wine/ Beer, New Offerings]

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order food & beverage coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.