Coca-Cola Bottlers Japan Holdings Group launches Diversity, Equity & Inclusion logo and statement

Sample article from our Food & Beverage

June 3, 2024 (press release) –

Coca-Cola Bottlers Japan Holdings emphasizes diversity, equity, and inclusion through a newly established logo and statement. They prioritize creating an inclusive environment for employees of all backgrounds, focusing on HR strategies and initiatives to enhance human capital and corporate value.

Key Highlights:

* The company aims to engage in constructive discussions among employees of all backgrounds

* They prioritize diversity, equity, and inclusion in their HR strategy

* The company created a DE&I statement and logo in June 2024

Original Press Release:

June 3 -- Coca Cola Bottlers Japan Holdings Inc issued the following news release:

- Emphasizing the importance of diversity and inclusion to create a fair and inclusive environment -

Coca-Cola Bottlers Japan Holdings Inc. (Head office: Minato-ku, Tokyo ; President and CEO: Calin Dragan ; hereinafter "the Company") has developed a logo and statement to communicate the Company's thoughts and stance on Diversity, Equity & Inclusion (hereinafter "DE&I") within the Group.

In order to achieve our mission of "delivering happy moments and creating value to everyone," we have set proactive efforts toward diversity and gender equality as one of our management priorities and are promoting DE&I. With the newly established logo and statement, employees with various differences in age, race, nationality, disability, gender, sexual orientation, gender identity, gender expression, work style, etc. will respect each other's differences and hold constructive discussions to continue to meet the needs of our customers, clients, shareholders, and local communities, while maintaining high quality standards and providing safe and reliable products and services. In addition, by providing value to various stakeholders through our business activities, we will create a virtuous cycle for the entire society.

* Message from President and CEO Calin Dragan

To further strengthen our human capital, we will create an inclusive environment where each individual can work in their own way.

For our company, which aims to achieve sustainable growth, strengthening the human capital that is the foundation of our business is essential. As people with different values ​​and cultures coexist after mergers and other such processes, we place importance on the people, culture, and organization that are our strengths and necessary for growth, and we are actively implementing measures to maximize the value of our human resources while making use of diversity.

We have reviewed our existing priority issues in 2023 and identified our own material issues across three categories: environment, society, and governance. "Diversity, Equity & Inclusion (DE&I)" is one of the important themes and is broadly related to the priority areas of our human resources strategy. In order to communicate our thoughts and attitudes on DE&I as a message to all stakeholders, we have formulated a DE&I statement and logo in June 2024 .

Even now, in order to enable employees with diverse backgrounds and values ​​to demonstrate their individual strengths and produce great results, we have expanded the options for efficient work formats by continuing our flexible work style that does not fix the ratio of working from home and coming to the office, our super flex system with no core time, and promoting digital transformation, even after the COVID-19 pandemic has subsided. We also continue to implement many initiatives, such as increasing the rate of men taking childcare leave, the ratio of women and the ratio of women in management positions, the Exchange Program (short-term training within the global Coca-Cola system) to enhance the growth of young employees, and a program to retain foreign employees.

Through these efforts, we believe that new value and innovation will be born by respecting each other's differences and fusing values ​​and ways of thinking among members with a wide variety of differences in age, race, nationality, disability, gender, sexual orientation, gender identity, gender expression, work style, etc. We aim to further strengthen our human capital by realizing an inclusive environment where all employees can be themselves and maximize their abilities, regardless of differences. Going forward, we will continue to move forward toward sustainable growth and increased corporate value by fulfilling our mission of "delivering happy moments to everyone and creating value."

About the new logo mark "Be COLORFUL!"

* Symbolizing diversity and inclusion, and valuing the unique colors that each person possesses, which come together to paint a richer picture, it represents the way each person shines in their own way.

* To express the diversity that we possess, we used colors inspired by our product packaging.

* The "O" in "Be COLORFUL!" changes into seven different symbols, each with its own message.

Disclaimer: The Above Content is Auto-Translated

[Category: Beverage & Tobacco, Soft Drinks, ESG]

Source: Coca Cola Bottlers Japan Holdings Inc

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

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