Campbell’s and Parks Project Unveil Exclusive ‘Winter Warmth’ Capsule Collection

Sample article from our Food & Beverage

CAMDEN, New Jersey , February 22, 2024 (press release) –

Created for those who celebrate outdoor moments and soup season, the limited-edition collection will be available via the NTWRK app.

Whether it’s playing in the snow, bundling up next to the fireplace, or savoring a steaming bowl of Campbell’s Soup, cozy winter moments make lifelong memories.  For those hoping for a few more snowy days this season, Campbell’s is celebrating winter warmth through an exclusive capsule collection with Parks Project, a purpose driven outdoor lifestyle brand advocating for people and parks.

Beginning Feb. 22 at 11 a.m. EST / 8 a.m. PST, brand fans can enter the official drawing on the NTWRK mobile app for a chance to purchase one of 75 Campbell’s x Parks Project “Winter Warmth” bundles. Available in adult and kid’s sizes, winners of the drawing will be selected on Feb. 27 at 8 p.m. EST / 5 p.m. PST via the NTWRK app. Inspired by the season’s snowy landscapes and the iconic packaging of Campbell’s, the exclusive collection features reversible fleeces, accompanied by a coordinating beanie – perfect for conquering the slopes or neighborhood sledding hills. Each purchase will be accompanied by the original winter warmth go-tos for generations: Campbell’s Chicken Noodle Soup and Campbell’s Tomato Soup.

Campbell’s treasures the joy of snow days and the comfort of warming up with a bowl of soup after a day spent outside,” said Gary Mazur, Vice President Soup and Broth, Campbell’s Meals and Beverages division. “The Campbell’s x Parks Project ‘Winter Warmth’ collection vividly embodies this feeling, inviting everyone to indulge in the comfort and warmth.”

Parks Project and Campbell’s are both committed to a sustainable future for generations to come. Parks Project is on a mission to inspire everyone to Leave It Better Than You Found It™. This mission is exemplified by over $2.5 million given to fund habitat restoration, advocacy, education, and volunteering projects in parklands across the nation since 2014 – a testament to Parks Project’s dedication to environmental stewardship.

“At Parks Project, we are very selective with our brand partners – Campbell’s is an iconic brand that is an authentic part of a camping and park experience. We’re excited to work with them to help us amplify our Leave It Better mission to inspire a new generation of conservationists,” said Keith Eshelman, Parks Project CEO.

In celebration of this collaboration, Campbell’s, Parks Project and NTWRK have made a donation to Trust for Public Land, a national nonprofit that works to connect everyone to the benefits and joys of the outdoors. In parallel with this donation, the brands will participate in a park clean up in Camden, N.J., the proud home of Campbell Soup Company for the last 155 years. This hands-on effort aims to support Parks Project’s mission to enhance local green spaces and exemplifies Campbell’s dedication to make a positive impact and build vibrant communities where we live and work.

Rules and details are listed here. US 18+ (19+ AL & NE). Void where prohibited. To stay up to date with all things Campbell’s and Parks Project, visit Campbells.com and ParksProject.us and follow both on TikTok, Instagram and Pinterest.

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About Campbell’s:

For more than 150 years, Campbell (NYSE:CPB) has been connecting people through food they love. Generations of consumers have trusted us to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, the company generated fiscal 2023 net sales of $9.4 billion. Our portfolio includes iconic brands such as Campbell’s, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Pace, Pacific Foods, Pepperidge Farm, Prego, Snyder’s of Hanover, Swanson and V8. Campbell has a heritage of giving back and acting as a good steward of the environment. The company is a member of the Standard & Poor’s 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices. For more information, visit www.campbellsoupcompany.com

About Parks Project:

Parks Project, a certified B Corp, exists to transform park enthusiasts into park champions and encourage everyone to leave it better than you found it. Established in 2014, Parks Project is a lifestyle brand that brings the spirit of the National Parks into your daily adventures. They’ve donated over $2.5 million to fund projects in national, state, and local parks. For more information, visit ParksProject.us and @ParksProject.

About NTWRK:

NTWRK is the premier North American livestream shopping platform where “entertainment meets e-commerce” (Forbes). Built on a digitally-innovative model of daily product drops, livestream shopping festivals, and exclusive partnerships with world-renowned brands and creators, NTWRK has fostered an organic global community of artists and fans since its launch in 2018. The brand has captured the attention of tech and business media alike—recently winning Forbes’ “America’s Best Start-Up Employer,” a Webby Award for “Apps & Software- Shopping,” Ad Age’s “Hottest Brands,” and multiple Fast Company recognitions including “Most Innovative Companies,” and “Brands that Matter.” Under the motto “Shop, Watch, Connect” and with investors including Jimmy Iovine, Live Nation, Drake, Goldman Sachs, luxury brand Kerring and more, NTWRK provides a curated digital shopping experience that resonates with Gen-Z and millennial consumers.

Contact:

Antonia Scannapieco

antonia_scannapieco@campbells.com

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