- Coppola brings commercial experience to role leading Beam Suntory’s biggest brand
Beam Suntory
, a world leader in premium spirits, has named company veteran
Carlo Coppola
Managing Director of the James B. Beam Distilling Co. Brand House. In this role, Coppola will oversee long-term plans for the Beam family of brands, including Jim Beam®, Knob Creek®, Basil Hayden® and Booker’s® bourbons, managing the end-to-end P&L, as well as marketing, pricing, liquid allocation, while partnering with markets to effectively position the family of brands to consumers globally.
“Beam Suntory is building global brands that consumers love, and our Brand House Managing Directors play a critical role in that journey,” said
Jessica Spence
, President of Brands at
Beam Suntory
. “As the
James B. Beam Distilling Co.
strengthens its leadership in American whisky, I’m thrilled that we have such strong, experienced and innovative leader taking the helm.”
A 15-year company veteran, Coppola most recently served as the Chief Commercial Officer for
Beam Suntory
in the
U.S.
, it’s largest market. Under his leadership, the
U.S.
has continually delivered strong results, posting robust growth particularly at the premium end of the portfolio.
As Managing Director of Beam Suntory’s largest brand, Coppola’s role includes not only the global marketing and long-term planning for the Brand House, but also the recently reimagined homeplace, representing a
$60 million
investment, which includes the
Fred B. Noe Distillery
. Coppola’s appointment is effective
July 1
, and he will be based in
New York City
.
Coppola will report to Spence.
About
Beam Suntory
As a world leader in premium spirits,
Beam Suntory
inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands and Courvoisier® cognac, as well as world renowned premium brands including Basil Hayden®, Knob Creek®, and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Teacher’s, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks Premium Cocktails.
Beam Suntory
was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in
Chicago, Illinois
,
Beam Suntory
is a subsidiary of
Suntory Holdings Limited
of
Japan
. For more information on
Beam Suntory
, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Source:
Beam Suntory
[Category: Liquor/ Wine/ Beer, Management Changes]
