Barry Callebaut opens new chocolate academy center in Casablanca, Morocco, becoming the company's second such center in Africa

Sample article from our Food & Beverage

May 25, 2022 (press release) –

Bringing chocolate expertise to the growing North African market

Official inauguration of the new CHOCOLATE ACADEMYTM Center Casablanca, the best platform for chefs and artisans to showcase and develop their talent and skills

The CHOCOLATE ACADEMYTM Center Casablanca offers inspiration, training and support for professionals to help them win in the market

The Barry Callebaut Group, the world’s leading manufacturer of high-quality chocolate and cocoa products, officially inaugurated its CHOCOLATE ACADEMYTM Center in Casablanca, Morocco. This new facility serves as a creative platform where chefs and artisans can showcase and develop their talent and skills, and learn about new trends, techniques and recipes. It is only the second CHOCOLATE ACADEMY Center on the African continent and part of the wider CHOCOLATE ACADEMY Center network. Through its global network of now 26 CHOCOLATE ACADEMY Centers, Barry Callebaut offers inspiration, training and personalized support for artisans, pastry chefs, confectioners, bakers and caterers, and helps them to explore the infinite world of chocolate indulgence.

Consumption patterns in North Africa are shifting towards premiumization and new concepts in terms of design, color and flavors. With its team of dedicated local chefs and visits of other renowned chefs, CHOCOLATE ACADEMY Center Casablanca will play an important role in driving innovation.

 The Gourmet chocolate market is growing fast in the North African region. With the CHOCOLATE ACADEMY Center Casablanca, we support local businesses in finding the right chocolate solutions to help them win in the market. In Morocco and beyond, this will be the place to be for artisans and professionals in chocolate. 

Amine Mebrouki, General Manager Middle East & North Africa

 This is an important moment for our presence in the North African region. The CHOCOLATE ACADEMY Center Casablanca will strengthen the collaboration with our customers in the North African market and help us to further expand our position in Gourmet & Specialties in the region. 

Rogier van Sligter, President EMEA (Europe, Middle East, Africa) of Barry Callebaut

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