Asda crowned the lowest-priced major supermarket for premium Christmas food and drink products by trade magazine The Grocer

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December 11, 2023 (press release) –

Asda has been crowned the lowest-priced major supermarket for premium Christmas food and drink products by trade magazine The Grocer.

The supermarket topped the Grocer’s prestigious festive price comparison survey which tracked the cost of 33 premium Christmas products including turkey and all the trimmings, pigs in blankets and mince pies at Asda, Tesco, Sainsbury’s, Morrisons and Waitrose.

Asda’s festive basket totalled £154.41 and was £19.48 cheaper than the average basket price across the other supermarkets that featured.

Asda also offered the lowest price on 19 of the 33 festive products featured, including smoked salmon slices, mine pies, pigs in blankets, Christmas cake, Baileys and Lanson champagne.

Kris Comerford, Asda’s Chief Commercial Officer, said: “Throughout the year we have been focussed on improving the quality of our products while continuing to keep prices in check for customers. This is especially important at Christmas when family budgets are under extra pressure and we are confident that our customers will be able to treat themselves to the best quality festive food and drink without having to break the bank when they shop at Asda.”

Asda has launched 275 new festive lines this year, several of which have scooped prestigious quality awards in the Good Housekeeping and BBC Good Food taste tests. These include the Extra Special Norfolk Bronze turkey crown with pork, sage & caramelised onion, and the Extra Special Jewelled Topped Christmas Pudding.

Grocer Magazine G33 premium festive basket published 8th December 2023.


Total basket price (33 premium festive products)









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