Asahi Group announces Australian launch of new Asahi Super Dry 3.5%, a new mid-strength beer with Karakuchi flavor; offering is the first extension product of Asahi Super Dry brand to be brewed and released outside of Japan

Sample article from our Food & Beverage

TOKYO , July 25, 2022 (press release) –

Asahi Group Holdings, Ltd. announces that Asahi Super Dry, one of the five global brands promoted by Asahi Group , has launched Asahi Super Dry 3.5%, a new mid-strength* beer with the unmistakable Karakuchi flavor. This offering is the first extension product of Asahi Super Dry brand to be brewed and released outside of its mother market, Japan . Asahi Group pursues premium beer brand strategies and drives sustainable growth in line with market trends.

Asahi Super Dry 3.5% is brewed and distributed exclusively in Australia by Asahi Beverages Pty Ltd , a part of Asahi Group and the leading beverage company in Oceania region. Since launching in 1987, Asahi Super Dry has become Australia’s favorite premium Japanese beer. Now, with Asahi Super Dry 3.5%, Australian beer lovers can enjoy the same crisp and refreshing taste they've come to love while moderating their alcohol consumption. Mid-strength beers are increasingly popular in Australia and, with Asahi Super Dry 3.5%, there’s even more reason to enjoy a mid-strength option.

The market for non-alcohol and low-alcohol beverages continues to expand globally and the way consumers are drinking also continues to diversify. By popularizing these products, Asahi Group aims to propose appropriate alcohol consumption and new situations in which to enjoy alcohol and provide new choices for people who choose not to drink alcohol. We have adopted targets for the sales composition ratio of non-alcohol and low-alcohol beverages. Especially in Oceania , Asahi Beverages has upwardly revised its sales composition ratio target for no, low and mid-strength* beers from 25% to 30% by 2025, since the sales in this category have continued to grow and exceed plans. So, the launch of Asahi Super Dry 3.5% in the Australian market will be a positive step to meet consumer demands not only locally, but globally.

Asahi Group has set the expansion of five global brands such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell and Grolsch as a key strategy. Through the launch of Asahi Super Dry 3.5%, we provide a new choice for those who seek to moderate their alcohol consumption, and deliver on our great taste promise and bring more fun to life.

Source: Asahi Group

[Category: Liquor/ Wine/ Beer, New Offerings]

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order food & beverage coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.