A Sweet Way to Start Your Day: Wendy's Cinnabon® Pull-Apart is Now Available Nationwide for Breakfast

Sample article from our Food & Beverage

February 26, 2024 (press release) –

Celebrate four years of Wendy's breakfast with a FREE Cinnabon® Pull-Apart on Leap Day, February 29* and enjoy a DashPass** by DoorDash Member Breakfast Deal on March 1*** with Cinnabon® Pull-Apart Purchase

DUBLIN, Ohio, Feb. 26, 2024 /PRNewswire/ -- Wake up with Wendy's® new Cinnabon® Pull-Apart, a delectable morning treat now available nationwide only at your local Wendy's. To celebrate four years of serving a better breakfast, Wendy's is sweetening the extra day that comes around every four years. On Leap Day, February 29, Wendy's is treating fans to a FREE Cinnabon Pull-Apart during breakfast hours* at their local Wendy's restaurant location. And the deals don't stop there, with Wendy's and DashPass by DoorDash offering additional Cinnabon Pull-Apart deals through March 10 for DashPass members**.

"Our new Cinnabon Pull-Apart merges nostalgia and deliciousness in every ooey gooey bite, offering a unique spin on a classic cinnamon roll," said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company. "Pair Wendy's new Cinnabon Pull-Apart with a breakfast sandwich for the best of both sweet and savory worlds or keep breakfast perfectly sweet with a Vanilla Frosty Cream Cold Brew – you can't go wrong. As we celebrate our four-year breakfast anniversary with this new product, we're offering sweet deals starting on Leap Day - a day that only comes around every four years."

Wendy's Cinnabon Pull-Apart is made of warm, buttery dough bites baked together with world-famous Cinnabon® cinnamon and topped with their signature cream cheese frosting.

"We are thrilled to bring the iconic flavors of Cinnabon baked goods to the Wendy's breakfast menu," said Dave Mikita, President of International and Retail Channels at GoTo Foods LLC (f/k/a Focus Brands LLC). "This latest innovation is the newest way we are delivering on our commitment to bringing our fans the delicious, bakery-inspired flavors that they crave. Guests are going to love this new offering and having even more access to Cinnabon."

To celebrate the debut of Wendy's new Cinnabon Pull-Apart, fans can claim their own free sweet treat:

  • Extra Day, Extra Treat: On Leap Day, February 29, customers can score a FREE Cinnabon Pull-Apart at their local Wendy's during breakfast hours, while supplies last. No purchase necessary. Breakfast hours only. One per vehicle in the drive thru or dining room transaction. Not available on third-party delivery platforms*.
  • Free Breakfast at Wendy's on DoorDash: On Friday, March 1, DashPass by DoorDash members can get up to $15 off their breakfast order when the cart minimum includes at least $12 and at least one (1) Cinnabon Pull-Apart***.
  • A.M. Pull-Apart Party Continues at Wendy's on DoorDash: From Saturday, March 2 to Sunday, March 10, DashPass by DoorDash members can get a FREE Cinnabon Pull-Apart with a $12 minimum purchase of Wendy's breakfast on DoorDash****.

To snag your Cinnabon Pull-Apart and take advantage of the Leap Day deals during breakfast hours, head to your nearest Wendy's, online or via the Wendy's mobile app! When ordering directly from the app or with your MyWendy's™ account online, you'll rack up points to sweeten up your mornings with Wendy's Rewards™.

Wendy's was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Wendy's is best known for its made-to-order square hamburgers, using fresh, never frozen beef*, freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty® dessert. The Wendy's Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company's support of the Dave Thomas Foundation for Adoption® and its signature Wendy's Wonderful Kids® program, which seeks to find a loving, forever home for every child waiting to be adopted from the North American foster care system. Today, Wendy's and its franchisees employ hundreds of thousands of people across over 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising. Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on X and Instagram using @wendys, and on Facebook at www.facebook.com/wendys.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. As of December 31, 2023, Cinnabon had more than 1,900 locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments.

Cinnabon is also a multi-channel licensor, focused on driving multi-channel growth across consumer relevant occasions whether on the go, in grocery stores, universities, at home or in the office.

For more details and to stay connected to all things Cinnabon, follow on Twitter or Instagram @Cinnabon, like it on Facebook at www.facebook.com/Cinnabon, or visit www.Cinnabon.com.

Cinnabon® is registered trademark of Cinnabon Franchisor SPV LLC. ©2024 Cinnabon Franchisor SPV LLC

*FREE Cinnabon Pull-Apart: No purchase necessary. While supplies last. Valid only at participating Wendy's® on 02/29/2024 until 10:30 am local time. Upon request, one (1) free Cinnabon Pull-Apart per vehicle for drive-thru or per age of majority customer for in-restaurant, per promotion period. Not valid with any other discount or offer. Not available for digital or delivery orders. No substitutions. No cash value. Void where prohibited, subject to cancellation at any time. Cinnabon and the Cinnabon logo registered trademarks of Cinnabon Franchisor SPV LLC. ©2024 Cinnabon Franchisor SPV LLC. © 2024 Quality Is Our Recipe, LLC

**DashPass is DoorDash's membership program that offers $0 delivery fee, reduced service fee, and member-only benefits on eligible orders from thousands of restaurants, grocery and convenience stores, retail stores, and more.

***Offer valid on 03/01/24 on orders placed at participating Wendy's locations. Valid only on breakfast orders, that include at least one (1) Cinnamon Pull-Apart, with a minimum subtotal of $12, excluding fees and taxes. Discount applies to subtotal only; does not apply to fees, taxes, and gratuity. If the full $15 value is not used on a single order, the remaining value will be forfeited. Must have an active DashPass account. Not valid for pickup. Limit one per person. Fees, taxes, and gratuity still apply. See full terms and conditions at https://drd.sh/8ONpZP/.

****Offer valid for one (1) Cinnamon Pull-Apart on breakfast orders placed at participating Wendy's locations, while supplies last. Offer valid from 03/02/24 - 03/10/24. Valid only on breakfast orders with a minimum subtotal of $12, excluding fees and taxes. Not valid for pickup. Limit one per person. Fees (including service fee), taxes, and gratuity apply. Must have an active DashPass account. See full terms and conditions at https://drd.sh/8ONpZP/.

DashPass benefits apply only to eligible orders that meet the minimum subtotal requirement listed on DoorDash for each participating merchant. Other fees (including service fee), taxes, and gratuity still apply. After signing up for DashPass, you will be charged the then-current renewal price (plus applicable taxes) automatically on a recurring basis until you cancel. See DashPass terms (including how to cancel) here

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