Walmart US partners with racquet sports booking platform Break the Love, offering 125,000 free pickleball reservations, pickleball merchandise in stores; collaboration aims to make the sport more accessible, promote wellness and community connection

Sample article from our Consumer Wellness

BENTONVILLE, Arkansas / NEW YORK , April 5, 2023 (press release) –

Today, Walmart and up-and-coming racquet sports booking platform, Break the Love, announced a program that will make it easier for communities to come together and thrive through one of the fastest growing sports in America: pickleball. The partnership will offer 125,000 comped reservations for Walmart customers and associates, allowing them to book playtime at pickleball venues across the country for free, with everything needed to get started.

The collaboration aims to break down existing barriers with the sport and make it more approachable by creating new opportunities for customers to have fun, connect with friends and prioritize their wellness. Through this program, Walmart is expanding its commitment to meet customers where they are by offering them ways to add value to their lives.

“We are always looking for ways to create meaningful experiences that encourage our customers to interact with Walmart in new ways,” said Casey Schlaybaugh, VP, Brand Marketing and Strategy for Walmart U.S. “Walmart is dedicated to supporting its customers and their communities, helping them find and access everyday opportunities to create moments of joy and connection in their lives.”


The program between Break the Love and Walmart will include:

  • 125K+ comped reservations for customers, Walmart+ members and associates.
  • 25 community events in cities across the country with programming, giveaways and more.
  • A seamless and curated shopping experience including top pickleball merchandise directly from Walmart at
  • Short-form video content featuring demos, tips and tricks, inspirational content and much more.
  • Exclusive offerings for Walmart+ members, such as first access for peak reservation times, co-branded swag and meet and greets with pro-pickleballers.

“We’re so proud to have built a footprint large enough to be able to partner with a brand as prolific and iconic as Walmart,” said Trisha Goyal, founder, Break the Love. “The company is well recognized for delivering a shopping experience that serves anyone and everyone who walks through their doors. We are also building an experience for the everyday athlete and are thrilled to bring a recreational sport that caters to all skill levels to even more communities through this partnership.”
Customers can start booking courts and buying exclusive gear today by visiting

About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting, on Facebook at, on Twitter at, and on LinkedIn at

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order consumer wellness coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.