St. Louis-based brand Cloud Star launches Wag More Bark Less Sandwich Cookies, which is a baked cookie with creamy peanut butter filling between crunchy pinwheel biscuits; cookies align with today’s humanization trend in the pet treat market, says brand

Sample article from our Consumer Wellness

ST. LOUIS , March 17, 2022 (press release) –

Wag More Bark Less Sandwich Cookies align with today’s humanization trend in the pet treat market.

Everyone loves sandwich cookies, and now dogs can have their own human-grade version of this iconic and delicious treat. Cloud Star is launching Wag More Bark Less Sandwich Cookies, a classic baked cookie that features a creamy filling made with real peanut butter, sandwiched between two crispy pinwheel biscuits.

Baked in the U.S., these yummy cookies contain a limited number of simple ingredients, all human-grade quality, so they can be enjoyed by people and pups alike. Dogs crave the taste of peanut butter, which, combined with the crunchiness of the biscuits, will make the cookies an extra scrumptious “two-in-one” treat. Pet parents themselves might be tempted to break open a cookie and lick the velvety filling – after all, a sandwich cookie accounts for the number-one selling brand of human cookies of all time!

Pet specialty retailers will also benefit from Wag More Bark Less Sandwich Cookies since they align with today’s humanization trend in the pet treat market. “Many of the pet treats entering the market today are directly reminiscent of human fare,” stated Packaged Facts in its most recent Pet Treats and Chews in the U.S. report, adding, “Retailers have gone so far as to credit the humanization trend with driving their business, as pet owners actively seek out treats that resemble the foods they eat themselves.”

Sandwich cookies are a leading canine treat format in the food/drug/mass market channel, but until now have been highly under-indexed in pet specialty, noted Joe McIver, senior brand manager at Cloud Star. “Wag More Bark Less Sandwich Cookies are the only human-grade option in this format, and are made with fewer ingredients than primary competitors, are lower in fat and contain no corn syrup,” McIver said.

Cloud Star Wag More Bark Less Sandwich Cookies are available in Peanut Butter flavor at an MSRP of $8.49 for an 11.8-ounce. pack.

For more information on Cloud Star Wag More Bark Less Sandwich Cookie dog treats, visit

About Cloud Star: Cloud Star® believes that dogs are family members and should have treats and food made with only fresh natural ingredients, prepared with simple processes like you use in your own kitchen. All of our homestyle recipes contain just a few recognizable ingredients, like peanut butter, chickpeas and flaxseed – and never any by-products, corn, soy or artificial colors or flavors. Our family of wholesome brands features iced treats, biscuits, soft chews, jerkies, air-dried meats and other treats, as well as kibble and wet food. Located in St. Louis, Cloud Star’s products are distributed to pet specialty stores nationwide.



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Jason Irving
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