Searches for Barbie on have surged more than 260% week-over-week ahead of Barbie movie release; Google searches have also risen for 'pink birthday cake' and 'barbie cake ideas' as interest rises in Barbie-themed celebrations 

Sample article from our Consumer Wellness

July 20, 2023 (press release) –">


  • Ahead of the release of Barbie, one of the biggest movies of 2023, searches on have sky-rocketed by over 260% compared to last week  
  • Similarly, Google Searches for “pink birthday cake” and “barbie cake ideas” have risen in the last week, as interest rises in Barbie-themed celebrations 
  • Asda’s EXCLUSIVE Barbie Celebration Cake and George’s beautiful pink tablewear and Barbie clothing for grown-ups and children are perfect for any Barbie-themed get together.


Ahead of the much-anticipated release of the Barbie movie this coming Friday, it’s safe to say that the vibrant Barbie-core aesthetic and trend is not going anywhere, as proven by Asda and Google search results.

Searches for the term ‘Barbie’ were up almost 264% on and in the top three searched terms as of yesterday and today– floating in the top five including a recent TOP SPOT since the beginning of the week. Google searches for “pink birthday cake” have increased by +80% whilst searches for “barbie cake ideas” haves gone up by +40% over the past seven days, as the movie launch date approaches.

Those searching the term on will find a host of products to help customers celebrate and get involved. Asda is offering a Mattel licensed Barbie Celebration cake, an important centrepiece for any Barbie-party. Little ones and grown-ups alike – whether a 10th birthday or pre-Barbie cinema trip girls dinner - will love the exclusive (until 21st July) sponge cake. Available only in Asda stores and online, priced at just £14.00.

The beautifully decorated sponge comes with a layer of raspberry jam and sweet filling, covered with soft icing and finished with edible decoration featuring Barbie and her friends. Shoppers, no matter their age, can share it with 15 of their besties, too (serves 16).

Other search results – particularly useful for those throwing a barbie-core party – include: Pink Metallic Balloons at £1.00 per 8pk, Pink Kids Paper Party Cups at £1.00 per 10pk, Light Pink Paper Plates, £1.25 per 12pk , Baby Pink 2-ply paper napkins, 50pk at £1.25 and a Pink Tablecover for just £2.50 – you can find everything you need to dress the table for just £7.00, in total!  

Searches on will produce similar results with beautiful pink tablewear and clothing for kids and grown-ups, alike!

Customers can see the supermarkets pink and barbie-core offering by visiting, or their local stores.


Google Trends, 12th – 19th July 2023.

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Chelsey Quick
Chelsey Quick
- VP Client Success -

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