Most US consumers prefer paper receipts over digital receipts from retailers, believing paper receipts better protect their personal information; Koehler Paper highlights survey initiated by Paper Receipt Converting Assn.

Sample article from our Consumer Wellness

May 26, 2023 (press release) –

Tulchin Research is an award-winning public opinion research firm that specializes in opinion surveys. The survey, which was initiated by the Paper Receipt Converting Association (PRCA), was based on responses from 1,000 randomly selected adults 18 years or older in the USA. Three out of four survey respondents preferred paper receipts, while only one fourth preferred a digital receipt sent to their phones by e-mail or text message. Meanwhile, eight out of ten American consumers said they wanted to decide themselves which type of receipt they wanted for their purchases and were not interested in having the decision made for them. “These results are surprising, since they go against the general trend towards digitalization,” Koehler America General Manager Steve Graves says before adding: “This development shows that paper receipts are experiencing a renaissance, and I’m pretty sure that these survey results would be nearly identical if we were to survey Europeans instead.” 

There is a reason why getting things put on paper is common advice, with one of many advantages including the fact that it serves as documentation in the event of complaints. Sebastian Früh, Director Thermal Paper Division at Koehler Paper, adds: “On top of all this, Koehler Paper also offers thermal paper made without color developers, which makes it recyclable and better for the environment.” In other words, getting a printed receipt to get a sense of safety with regards to personal information is perfectly compatible with an environmentally conscious attitude in this day and age.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order consumer wellness coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.