Hyundai Motor America tops automotive industry for customer loyalty for 15th consecutive year, according to Brand Keys Customer Loyalty Engagement Index; the automaker also secures a spot in the top 20 brands, maintaining the streak since 2017

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FOUNTAIN VALLEY, California , January 23, 2024 (press release) –

Hyundai Motor America has been ranked first in customer loyalty in the automotive industry for the 15th consecutive year according to the Brand Keys Customer Loyalty Engagement Index (CLEI). Hyundai is also in the top 20 among all brands and has finished inside the top 20 every year since 2017, based on the Brand Keys Brand Loyalty Leaders survey. Hyundai is the only automotive company awarded a spot in the Top-20 in 2024.

“Hyundai is the sole automotive company in the Top-20 in the 2024 Brand Keys Brand Loyalty Leaders survey and that is the result of our commitment to providing customers exceptional experiences throughout their journey,” said Angela Zepeda, CMO of Hyundai Motor America.

“This year’s roster proves meeting or exceeding consumers’ expectations allows brands to transmute market-share and loyalty into category and market dominance. Those brands are ‘Loyalty Juggernauts’ – brands of such overwhelming economic force that their ability to meet expectations makes them far more powerful than universal awareness alone,” noted Robert Passikoff, Brand Keys founder and president.

More information on the Brand Keys Customer Loyalty Engagement Index and 2024’s #1 brands can be found here: https://brandkeys.com/customer-loyalty-engagement-index/

For 2024, Brand Keys interviewed 95,607 consumers, 16 to 65 years of age drawn from the nine US Census Regions. Respondents self-select categories in which they are consumers and brands for which they are customers, assessing 1,200 brands in 114 categories.

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America (in development in Georgia), and several cutting-edge R&D facilities. These operations, combined with those of Hyundai’s 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit www.hyundainews.com.

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