DoorDash highlights most popular Valentine's Day trends from 2023, including: sunflowers were second most ordered flower behind roses; balloons and chocolate were among most popular pairings with a bouquet

Sample article from our Consumer Wellness

January 31, 2024 (press release) –

This Valentine’s Day, love is in full bloom! Whether you’re treating that special someone, or embracing the spirit of love with friends, DoorDash makes it easy to gift just about anything to your loved ones (and yourself). From swoon-worthy bouquets and sweet treats, to stuffed animals and heart-shaped balloons, DoorDash has everything you need to add a dash of magic to the most love-filled day of the year...because Valentine’s are for everyone.

To celebrate, we’re taking a look back at some of the most popular Valentine’s Day trends from 2023, including the top flowers that scream ‘I love you’, some of the most unique delivery requests, and more.

This Flower is Getting its Time in the Sun: While roses reign supreme as the timeless choice, sunflowers are blooming right behind, making their mark as a floral favorite to celebrate Valentine’s Day. Top ordered flowers include:

  1. Rose

  2. Sunflower

  3. Tulip

  4. Alstroemeria

  5. Hydrangeas

  6. Lily

  7. Orchid

  8. Carnation

  9. Daisy

  10. Peonies

Flowers With a Side of Fries?: Consumers are speaking the language of love with food, adding sweet and salty treats, including donuts, cookie cakes, and fries to their floral orders. Top ordered items paired with a flower bouquet include:

  1. Bouquet

  2. Balloons

  3. Chocolate

  4. Teddy Bear

  5. Card

  6. Candle

  7. Donut

  8. Cookie Cake

  9. Fries

  10. Coffee

The Most Unique Delivery Requests

Beyond sending heartfelt gifts, some customers enlisted the help of Dashers to surprise and delight their loved ones for a memorable experience that even Cupid would approve of. We rounded up some of the most unique requests:

When Dashers Play Cupid

  • "Its Valentines so if you can Ring and Run that would be amazing!"

  • "If you could write a note that says “happy Valentine’s Day loser” that would be hella clutch please and don’t put my name on it"

  • "It’s for my girlfriend please say I love you happy Valentine’s Day. If not I get it 🤣🤣 But pleaaaaze she’s mad."

  • "I’m sending my best friend Valentine’s Day presents because her piece of sh*t boyfriend didn’t get her anything. Can you make sure she hears you say this is from [Friend]. You’re the best"

The Most Unique Valentine’s Day Gift Messages

What better way to express how you feel than with a message straight from the heart. With DoorDash’s Gifting feature, you can craft a personalized message to accompany your delivery, and last year’s highlights left us smiling from ear to ear.

Modern Love Notes

  • “I love you with all my hearts and all my farts.”

  • “Apparently I'm out of practice. I promise, next year I will at least have a card. Happy Valentine's Day XOXO”

  • “happy 11th year of valentines ❤️ you are the (input something creative and sweet here) I love you have a great day”

  • “I had to be the first man to buy you Flowers Stinky. Love Your Dad”

Showering your loved ones this Valentine’s Day has never been easier. With DoorDash, you can discover and gift beautiful floral arrangements from thousands of local and national florists across the country, available for advance orders or same day delivery. Choose from classic red roses to enchanting tulips and more! And to make your celebrations even sweeter, customers can find floral deals on DoorDash including:

  • 40% off any flower purchase ($30 minimum) from Bloom Haus by Kroger with code 40VDAYFLORAL from now until Thursday, February 15. This promo is valid for up to 5 separate flower orders (up to $40 off).*

  • 20% off 2 flower orders on DoorDash with code HEART20 from February 9 until February 15 (up to $15 off).**

That's right - you get flowers, you get flowers, everyone gets flowers!

“As we approach Valentine’s Day, we’re seeing that traditional gifts like flowers remain a timeless and popular gift choice among millennial men, but they’re certainly not the only ones gifting. We’ve also seen millennial women and Gen-Z celebrate a plethora of non-romantic relationships, gifting for others as much as themselves. Over the years, Valentine’s Day has evolved from a day focused solely on romance to a celebration of love in all its forms. As a result, we’ve seen customers gifting a variety of people in their life on DoorDash - from parents, siblings, friends and even themselves, too.” - Alanna Shipley, Consumer Insights Expert at DoorDash

METHODOLOGY: The Valentine’s Day Ordering Trends report was generated by leveraging DoorDash order data from February 14, 2023

*PROMOTIONAL DETAILS: Take 40% off orders $30+ with code 40VDAYFLORAL. Orders must have a minimum subtotal of $30. Up to $40. Discount will apply with at checkout if your order meets these conditions. Offer valid 1/28/2024 through 2/15/2024, or while supplies last. Valid only at participating locations. Fees (including service fee), taxes, and gratuity still apply. Limit five (5) redemptions per customer. Valid for delivery only. All deliveries subject to availability. Must have an existing DoorDash account with a valid form of accepted payment on file. No cash value. Non-transferable. See full terms and conditions at help.doordash.com/consumers/s/article/offer-terms-conditions.


**PROMOTIONAL DETAILS: 20% off 2 flowers orders, max promo value of $15 per order. Promo valid 2/9/2024 through 2/15/2024 11:59 PM PST. This offer may be amended or canceled at any time without notice. Use code HEART20 to redeem. Limit of two promo code redemptions per person. This offer can be redeemed for two Flowers orders at participating flowers stores only. Fees, taxes, and gratuity still apply. All orders subject to availability. Must have or create a valid DoorDash account with a valid form of accepted payment on file. Not valid on orders with alcohol. No cash value. Non-transferable. See full terms and conditions at https://drd.sh/8ONpZP/.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

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Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order consumer wellness coverage for our clients. Contact us for a free consultation.

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