April 19, 2024
(press release)
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Boots, the UK’s leading beauty retailer, has launched its Beauty Trends Report for 2024. With over 16 million active Advantage Card members, 2,500 Beauty Advisors talking to customers every day and over 2,000 stores nationwide, Boots is uniquely placed to curate customer data and insights to pinpoint the biggest consumer trends. Boots’ Beauty Trends Report 2024 reveals the five macro-trends it predicts will shape beauty and wellness this year, including the evolving role of the beauty expert and the rise in sensorial and bio-enhanced beauty. Paul Niezawitowski, Beauty Director at Boots, said: “We are excited to reveal the biggest trends expected to shape the beauty industry over the 12 months, against the backdrop of another transformative year for beauty at Boots. In 2023 we added 49 new beauty brands to our portfolio, adding to the 500 beauty brands already available. As well as launching the ground-breaking No7 Future Renew skincare innovation, we also unveiled the ultimate beauty playground, Boots Beauty store, at Battersea Power Station. This year, we are launching our annual Beauty Trends report as we celebrate a milestone anniversary for Boots, marking 175 years at the forefront of beauty trends, innovative product development and high street firsts.” TREND ONE: BEAUTY BOOSTERS NEW TO BOOTS Milk Makeup, including the viral Milk Cooling Water Jelly Tint. NEW NYX Professional Makeup Duck Plump Lip Clear Plumping Gloss (£10.50) NEW AND EXCLUSIVE 17. Mood Lip Oil (£4.50) NEW L’Oréal Paris Elvive Glycolic Gloss 5 Minute Lamination Treatment for Dull Hair 200ml (£15.99) VIRAL TREND – PH POWERED MAKE UP With over 61 million views on TikTok there is a resurgence of colour-adaptive makeup products that react to the wearer’s individual pH levels to create a tailor-made shade. NEW PIXI On the glow Blush pH Reactive Cheektone (£18) COMING SOON Soap & Glory Spectacu-Lips pH Lip & Cheek Glow Oil (£12.99). Launching May 2024. TREND TWO: THE LONGEVITY EFFECT NEW AND EXCLUSIVE The Ordinary Retinal 0.2% Emulsion Serum (£15.20) COMING SOON 47 Skin – a brand fuelled by skin positivity, offering a range of anti-blemish and scar repair skincare containing a unique ‘Silver Chitoderm’ formula. Launching July 2024. COMING SOON Boots Online Doctor Skin Aging and Hyperpigmentation Service. Launching summer 2024 TREND THREE: CONSCIOUS ROUTINES NEW AND EXCLUSIVE Liquid I.V. for more effective hydration than just water alone. COMING SOON Megababe – solution driven products for happy, healthy skin. Launching April 2024 NEW Boots Good Gut + Immunity Support Extra Strength (£22.50). TRY Dirtea Beauty Shroom Tremella - 60g (£49.99) TREND FOUR: BIO-BEAUTY TRY Liz Earle Superskin™ Advanced Nourishing Cleansing Balm 100ml (£39) TRY OUAI Scalp Serum 60ml (£48) NEW AND EXCLUSIVE Boots Natural Collection is back with a clean new look and fresh formulations. Every product in the new range of over 100 cosmetics is vegan, cruelty free approved and made from 90% natural ingredients. The range is made from recycled materials and every product is accessibly priced at £5 or under. Launching exclusively at Boots on 9 April 2024. NEW Boots has been approved by Cruelty Free International’s Leaping Bunny Programme across its entire Boots own-brand cosmetics range including over 500 beauty, skincare, personal care and grooming products – this is the biggest range of Leaping Bunny approved beauty products on the UK high street. TREND FIVE: EXPERT EVOLUTION TRY CeraVe AM Facial Moisturising Lotion SPF 50 for Normal to Dry Skin (£16.50) TRY No7 Derm Solutions™ 100-Hour Hydration Cream, 50ml (£22.95) NEW Developed in conjunction with leading dermatologist Dr Justine Hextall, Boots will offer dermatological training to over 4,000 of its pharmacists across the UK. A total of 64,000 hours of training will be made available this summer, enabling pharmacists to offer advanced clinical skincare advice for free, without the need for an appointment. NEW A new Dermatological Skincare hub is now available on boots.com offering a wealth of free advice and educational content across all areas of skincare. Find information about skincare ingredients and their suitability for different skin types and conditions, or discover products either developed, tested or recommended by dermatologists.
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