Tosca, a provider of reusable packaging and pooling solutions, announces appointment of Jeff Poehls as US director of protein sales; Poehls’ career spans over 33 years in the food industry and he has previously held positions at JBS, Smithfield Foods

Sample article from our Consumer packaged goods (CPG)

ATLANTA , September 20, 2023 (press release) –

Tosca, a global leader in reusable packaging and pooling solutions, is proud to announce the appointment of Jeff Poehls, as the US Director of Protein Sales. With an impressive career spanning over 33 years in the food industry, Jeff brings a wealth of experience and expertise to his new role, further elevating Tosca’s leadership in the space.  

Prior to joining the Tosca team, Jeff Poehls was an influential leader at JBS, the largest protein supplier in the world. He also held various crucial positions at Smithfield Foods for over two decades, showcasing his exceptional abilities in roles such as Director of Engineering, Plant Manager, and Senior Director of Business Development. 

Jeff’s comprehensive understanding of all facets of the supply chain, from engineering and operations to driving value with retailers, uniquely positions him to drive strong relationships for Tosca. His appointment further solidifies Tosca’s dedication to revolutionizing the food industry through sustainable packaging and pooling solutions. His presence is poised to drive the company’s continued success, fostering innovation, and forging strong partnerships within the sector. 

“I am thrilled to join the Tosca team and build lasting partnerships with leaders in the food supply chain,” expressed Jeff Poehls. “Tosca’s commitment to sustainability and innovation is evident in everything they do. I am already proud to work with a company that aligns so perfectly with my own values, and I am eager to lead the charge in driving transformative value for our partners.” 

Steve Arendsen, President of Tosca North America, remarked, “Tosca is the US’s largest pooler of reusable packaging for protein and poultry. But it’s such a massive industry, there’s still much ground to be gained in helping suppliers and retailers make the conversion.  Jeff’s deep understanding of this supply chain uniquely qualifies him to help the industry optimize the bottom-line and sustainability benefits of reusables.”  

Jeff Poehls earned his degree in Industrial Engineering from Purdue University and further honed his business acumen with an MBA from William and Mary. When he’s not shaping the future of the food industry, Jeff enjoys spending quality time with his family, and spending time outdoors, hiking and biking.  

About Tosca  

Tosca ( is a global leader in reusable plastic packaging and performance pooling solutions, purpose-built for our customers to eliminate food, labor, and transportation waste and improve performance at every turn. Our portfolio of pooled, IoT-enabled reusable plastic assets is the most robust the market has to offer, including crates, pallets, bulk containers, and more. With our expansive wash network, and a unique capability to develop customized solutions through in-house R&D and manufacturing, Tosca is the provider of choice for retailers, growers, and suppliers worldwide. 

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