The Makers of Cadet Brand Launch Line of New, Patent-Pending Bully Chews for Dogs

Sample article from our Consumer packaged goods (CPG)

January 25, 2023 (press release) –

NEPTUNE CITY, N.J.--(BUSINESS WIRE)-- Today, Cadet, a leading dog chew & treat brand in the Central Garden & Pet portfolio (Nasdaq: CENT) (Nasdaq: CENTA), is launching a unique line of all-natural, highly palatable, and digestible long-lasting chews called Bully Hide.

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Cadet, a leading dog chew & treat brand in the Central Garden & Pet portfolio, is launching a unique line of all-natural, highly palatable, and digestible long-lasting chews called Bully Hide. (Photo: Business Wire)

With inflation significantly impacting households, the makers of Cadet® products identified the growing demand for reputable yet affordable chews that both pet parents and dogs will love. Leveraging the brand’s 35-year industry expertise, Cadet invented a unique bully chew that not only uses fewer ingredients but is more affordable for pet parents. To create these first-of-its-kind chews, Cadet used new, patent-pending technology to treats that feature the beloved bully stick on the outside and beef hide on the inside.

“Cadet is thrilled to launch a new line of bully chews that combines the whole, premium ingredients and flavors dogs crave at an accessible price point pet parents love,” said Glen S. Axelrod, President and CEO of Cadet. “With our new patented innovation, we can offer a limited-ingredient chew made from grass-fed, free-range cattle that is more digestible than traditional rawhide.”

“As pet parents ourselves, we at Cadet can certainly relate to the 76% of those who use treats as a means to spend quality time with their pets¹,” said Kimberly Cassar, Senior Vice President of Marketing of Cadet. “This wholesome, indulgent dog chew option is sure to play a part in creating special bonding moments for years to come.”

The new line of bully chews includes Cadet® TORO® Bully Hide Rolls, Cadet® TORO® Bully Hide Chews, and Cadet® Bully Hide Sticks. Each combines dogs’ two favorite natural chew features: the bold flavor of bully stick and the long-lasting quality of beef hide. Made from real bully stick and the top layer of beef hide—the finest cut of rawhide available—these one-of-a-kind chews are rolled into a stick shape and oven-roasted to perfection. Great for treating at home or on the go, this innovative new line indulges dogs with a truly original chewing experience.

The patent-pending Cadet® TORO® Bully Hide Rolls, Cadet® TORO® Bully Hide Chews, and Cadet® Bully Hide Sticks will join over 700 domestic and foreign patents awarded to parent companies TFH, Four Paws, and IMS which includes brands Nylabone, Four Paws, and Cadet.

The bully chews are available at select online and in-store retailers including Costco, Walmart, and Amazon.

¹ Packaged Facts, 2021

About Cadet

The makers of Cadet® products believes the best natural dog treats and chews should be made from simple ingredients that are minimally processed and responsibly sourced from nature. Since 1987, the brand has been trusted for tasty, and healthy products for dogs everywhere. Offering the best in beef hide, bully sticks, and premium treats, any Cadet® chew or treat rewards dogs with a delicious chewing adventure. To learn more about Cadet® products, visit IMS Trading Co. that makes Cadet® products is a subsidiary of California-based Central Garden & Pet Company.

About Central Garden & Pet

Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2022 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry~Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe. Visit to learn more.

Liz Nunan
(925) 878-9465

Source: Nylabone

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