Tesco launches latest round of price locking, commits to not change price of over 1,000 everyday products until July 5; company has also dropped milk prices for the first time since May 2020

Sample article from our Consumer packaged goods (CPG)

April 12, 2023 (press release) –

“This will not affect the price we pay our farmers. Our Tesco Sustainable Dairy Group was set up to ensure that farmers across the UK get a fair, independently-set price for the milk they produce for us. Our model gives farmers security when the market price for milk falls below the cost of production and reflects our long-standing commitment to our farmers.

“Whether you’re buying a branded favourite covered by our price lock, stocking the cupboards with essentials from Aldi Price Match, or treating yourself to an exclusive deal with Clubcard Prices – you can be confident of finding great value at Tesco.”

Products price-locked by Low Everyday Prices include:

Product Low Everyday Price
Yorkshire Tea – 40 bags £1.50
McCain Naked Oven Chips – straight, 900g £1.95
Cushelle Toilet Tissue, white – 9 roll £5.60
Oykos Strawberry Greek Style Yoghurt 4 x 110g £2
Shredded Wheat 30 pack £3.20
Kenco Smooth Instant Coffee 200g £6
Tesco Quadruple Strength Orange Squash - No Added Sugar 1.5 Litre £1.80
Hartley’s Strawberry Jelly 135g 95p
Homepride Self-raising Flour 1kg £1.65
Aquafresh Fresh & Minty toothpaste 75ml 80p

Notes to editors:
• Since November 2007, Tesco has paid £300m over market prices to its dairy farmers. By paying a fair price, Tesco farmers have been able to invest in animal health and welfare, carbon reduction initiatives and biodiversity improvements.
• The price we pay is independently set and takes into account inputs such as feed, fuel and fertiliser, resulting in a fair price which is reflective of the cost of production.
• To find out more about the Tesco Sustainable Dairy Group, visit our plc site.
• Price of milk may vary in Express stores.

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