Suntory Beverage & Food announces price increases for some of its products in Japan, citing rising raw material costs due to impact from global supply-demand tightness and rapid depreciation of Japanese yen

Sample article from our Consumer packaged goods (CPG)

May 17, 2022 (press release) –

Suntory Beverage & Food Limited (the “Company”) will implement price revisions for certain products in Japan, effective as of shipments on and after Saturday, October 1, 2022.

In order for the Company to stably provide safe, secure and high quality products, various approaches have been taken across the board to improve productivity, thoroughly reduce costs, and so forth, while also implementing rationalization at an executive management level.
Despite these efforts, the increasing raw material due to impacted by global supply-demand tightness and rapid depreciation of Japanese yen, incremental costs associated with the acceleration of sustainability initiatives (e.g. the shift to recycled PET bottles) and their significant cost impact have reached a point where absorption of these costs solely through individual company efforts is extremely difficult. In addition, the environment surrounding the Company remains uncertain. The Company is therefore left with no choice but to revise the recommended retail prices of certain products.

Going forward, the Company will continue to put every effort into rationalization in order to achieve further cost reduction while striving to provide our consumers with ever more natural, healthy, convenient and fulfilling drinking experiences through our high quality products.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.