Explore More Than Just This Free Article

This article is a glimpse of the exclusive insights we provide daily to industry leaders. Dive deeper into our industry-specific reports and uncover the strategic information you need.

Russia-based Cherkizovo Group expands its product range by fitting several types of meat products into one package

August 16, 2023 (press release) –

This year Cherkizovo Group has expanded its product range by fitting several types of meat products into one package. This was made in an attempt to meet the demands of consumers who seek to diversify the diet of their family without breaking the budget.

The greatest number of combined products is currently available in the Cherkizovo brand’s portfolio. The offering of ready-to-cook meat products includes the Mix of Bremen and Munich Sausages and the Mix of Bavarian and Chorizo Sausages, both sold in conveniently partitioned trays with separate compartments for each type of sausages. This year we also launched the sales of Marinated Ribs and Steak, a combination of pork kebabs and barbecue mix.

The Cherkizovo Premium brand now offers two types of sliced mixes (Prosciutto and Salchichon, and Cerveletti and Prosciutto) in the dry sausage category.

Petelinka, the leading player in Russia's branded chicken market, has only one combined product so far – Mix of Thigh and Breast Fillets. Thigh fillets are an ideal choice for those who prefer juicy meat, while breast fillets will come in handy for customers looking for delicate lean meat. The two types of fillets can be cooked separately or combined into one dish. The product is sold in vacuum-sealed sectioned packages, with dedicated compartments preventing the fillets from coming into contact with each other and adding to the meat freshness.

Likewise, fans of the Pava-Pava turkey brand no longer need to argue over which part of the bird to buy. Starting this year, they can purchase sliced breast and thigh fillets packed into one tray.

“The combination of several meat products bundled into one package is a relatively new offering for the Russian market, as our Company seeks to lead the way in industry-specific innovations. Research shows that the new bundles are very popular and classified by consumers as their first-choice products. Indeed, it is very convenient to buy one pack instead of two and to please all members of your family without having to spend an extra penny,” commented Anastasia Mikhailova, Head of Communications at Cherkizovo Group.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo with Chelsey
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.