Reynolds Consumer Products' Hefty brand launches updated small- and medium-size waste bags; products now feature drawstring closures, Fabuloso and Ocean Water scents and Arm & Hammer odor control technology

Sample article from our Consumer packaged goods (CPG)

June 8, 2022 (press release) –

The Hefty team is excited to announce the evolution of the Small and Medium waste bags driven by a single minded focus on being customer-centric. Our customers asked for it… and we delivered with value added solutions such as:

New Closure: Drawstring closure on both the 4 Gallon and the 8 Gallon waste bags
New Scents: Extending the much loved Fabuloso® scent to all spaces in the home and introducing Ocean Water- a brand new scent in the assortment
Odor Control: Adding ARM & HAMMER™ odor control technology across the entire portfolio focused on adressing the key pain point – ‘Less odor’

Now Available at select Walmart Stores, Expanded Distribution in 2023!

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Dan Rivard
Dan Rivard
- VP Market Development -

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