Reduce, an
Atlanta
-based reusable drinkware company, announces its nationwide
Walmart
debut with five new colors, two exclusive summer-centric designs and a brand-new product just in time for warmer weather. The rollout, which follows a successful 150-store test of the company's drinkware line since
April 2022
, will be prominent in all 3,000+
Walmart
stores with product endcaps through
July 2023
.
Reduce's Cold1 40oz, which has become its most sought-after product as a dupe for the popular Stanley cup, will be available at the retailer in two new seasonal Sunrise and Wave patterns. For the
Walmart
exclusive price of
$19.88
, the Cold1 40oz is 125% more affordable than the Stanley and it keeps beverages cold just as long. The company's newest product,
Aspen
, an insulated glass tumbler, is also making its national debut at the retailer. In total, there will be 20 SKUs for shoppers to choose from at
Walmart
stores across the country.
"Seeing this bright, bold Reduce display on the shelves of the nation's largest retailer is an exciting milestone in our 17-year company history," said Reduce CEO
Ken Kreafle
. "We're grateful for
Walmart
's partnership to bring high-quality and affordable drinkware to even more consumers across the country."
The latest version of the Cold1 keeps drinks colder for even longer, features new ounce markings on the cup's interior to track hydration, an easy-to-grab handle, and a patented 3-in-1 Sip It Your Way™ lid that allows you to sip, drink or gulp. The Soft Sit™ base creates a soft and quiet landing for your tumbler; and the updated Cold1 collection is even more cupholder-friendly than before, fitting within most standard-sized cup holders.
The new
Aspen
glass tumbler features borosilicate thermo-shock glass with a vacuum-insulated stainless steel cover and an extra-large straw perfect for smoothies and boba tea. The
Aspen
tumbler comes in five colors and keeps drinks cold for up to 12 hours.
Walmart
shoppers will also be able to purchase the Reduce Hydrate Pro, a slim 32oz insulated bottle with a leak-proof lid and silicon straw. For shoppers looking for the summer Sunrise and Wave prints, but not ready to commit to a 40oz cup, these prints will also be offered on smaller 34oz tumblers.
Reduce is proud to be an
Atlanta
-founded and family-owned business with 17 years of success growing its distribution online and in retailers across the country. To learn more about Reduce and where you can find its products, visit reduceeveryday.com.
About Reduce
Reduce is a family-owned and operated reusable drinkware company based in
Atlanta, Georgia
. Founded in 2006, Reduce develops high-quality cups, mugs, barware and food storage products that are engineered to last a lifetime. All Reduce products are BPA free, Phthalate free, lead free and dishwasher safe. They can be found online and in retailers nationwide, including
Walmart
, Target,
Costco
,
Sam's Club
and Kroger. To learn more visit reduceeveryday.com
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SOURCE Reduce
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