Reckitt teams with Carrefour and Pakistan Red Crescent Society to donate 2M Pakistani rupees worth of Mortein and Dettol products to those affected by flooding; donations aim to protect against waterborne diseases, Dengue fever spread by mosquitoes

Sample article from our Consumer packaged goods (CPG)

September 15, 2022 (press release) –

PARTNERING IN THE FIGHT AGAINST VECTOR-BORNE DISEASES DURING THE DEVASTATING FLOODS
As flood waters continue to cause unimaginable impact to over 33 million people in Pakistan, we’ve launched our support efforts by teaming up with Carrefour and Pakistan Red Crescent Society to donate PKR 2 million worth of Mortein Coils to those affected by the flooding.

This is just the beginning of our support for Pakistan. We are also planning further donations of Mortein & Dettol product worth millions in PKR, partnering with several leading NGOs and chains to reach as many flood victims as possible.

The record-breaking floods have had a devastating impact on the people of Pakistan, impacting their lives, livelihood, and country’s infrastructure. With the flooding also comes the increased risk of waterborne diseases, including Dengue fever which is spread by mosquitoes. This is where we’re stepping in to provide support via our Mortein products, so we can help to protect those in need.

Prevention is the cure

We’re building on our “Dengue Ab Nahi” (Dengue No More) mission, which supports prevention and awareness around the Dengue disease, by providing free Mortein Coils to areas most at risk of an outbreak. As there is no vaccine for Dengue in Pakistan, the most effective treatment is prevention. By giving communities impacted by the floods easy access to effective mosquito repellents, we can help them to safeguard themselves and their loved ones against the spread of the Dengue virus.

To provide this support for those in need as quickly and smoothly as possible, we launched the campaign by partnering up with Carrefour as well as Pakistan Red Crescent Society who are leading the efforts in getting aid to those flood victims who need it most; more collaborations are being planned to reach as many flood victims as possible.

"AT RECKITT, WE BELIEVE ACCESS TO HIGH QUALITY HYGIENE, HEALTH AND NUTRITION IS A UNIVERSAL RIGHT. OPERATING IN PAKISTAN FOR 70 YEARS, IT IS OUR RESPONSIBILITY TO PROVIDE IN WHATEVER CAPACITY WE CAN DURING THESE TOUGH TIMES. BY DONATING MORTEIN COILS AS PART OF ONE OF OUR ACTIVITIES FOR FLOOD RELIEF, WE HOPE TO REDUCE FURTHER CATASTROPHE WITH THE PREVENTION OF VECTOR-BORNE DISEASES"

Kashan Hasan,
GM RECKITT PAKISTAN

Extreme weather events are happening more regularly across the world, putting more and more people in danger. Read more about how we’re responding to the climate health crisis as we pursue a cleaner, healthier world.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.