Primal Pet Group appoints Nate Kredich as president of Himalayan Pet Supply business unit; Kredich brings over 20 years of experience, including as The Honest Kitchen COO, where he helped shape business into high-growth, omnichannel market leader

Sample article from our Consumer packaged goods (CPG)

September 8, 2023 (press release) –

Press release: Himalayan Pet Supply

Primal Pet Group recently announced that Nate Kredich will be joining as president of the Himalayan Pet Supply business unit. Kredich will be responsible for driving the overall strategy and vision for the Himalayan and EcoKind businesses.

Kredich brings more than 20 years’ experience in manufacturing, product innovation, sales management, logistics and business development across a variety of sectors including construction, retail, technology, and pet care. Most recently, Kredich served as chief operating officer for The Honest Kitchen where he helped transform the business into a high growth, omnichannel market leader across multiple product categories.

“We selected Nate for this critical leadership role because he has a strong track record for helping businesses, including some in the pet category, grow and scale through continuous improvement,” said Jon Balousek, chief executive officer of Primal Pet Group. “His diverse experience, collaborative approach, and optimistic leadership style will set him up for success with our Himalayan and EcoKind team.”

Himalayan Pet Supply, which was founded by Suman Shrestha in 2008, started with The Original Himalayan Dog Chew and pioneered a new category of dog chews. Over the last 15 years, Himalayan has helped to establish a $90 million cheese chew category in the U.S. that continues to experience double-digit growth. In 2013, Devin Weisleder helped accelerate the growth of the category with the foundation of EcoKind, the leading brand of canine cheese chews sold on Amazon. Himalayan and EcoKind account for the majority of cheese chews sold in the U.S., capturing about 60-percent market share of this growing category.

With this new role, Kredich will partner closely with both founders to continue to drive growth of the Himalayan and EcoKind businesses. Shrestha will remain focused on product development and operations for Himalayan, Yellow Yak, Chewmeter and EcoKind; and Weisleder will continue to oversee the eCommerce strategy for the entire Primal Pet Group portfolio.

“Suman and Devin are pioneers in this industry and I’m humbled to be joining them to continue to grow and scale the Himalayan and EcoKind businesses,” said Kredich. “With a dedicated and differentiated supply chain as well as advanced inhouse production capabilities, I’m confident we have the right foundation to support the next phase of sustainable growth.”

Himalayan Pet Supply was acquired by Kinderhook Industries, LLC, a private investment firm based in New York, in 2021; and EcoKind was acquired in 2022. Both companies are part of Primal Pet Group, a portfolio of pet care companies that also includes Primal Pet Foods. Over the last year, Primal Pet Group has been focused on investing in manufacturing capabilities and building out the team to help grow and scale the business. In 2022, Himalayan Pet Supply opened a new, state-of-the-art manufacturing facility in Arlington, Washington, which doubled the company’s production capacity. The facility is certified for its rigorous safety and quality standards by The Safe Quality Food (SQF) Program and Animal and Plant Health Inspection Service (APHIS).


* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

More from our Consumer packaged goods (CPG) Coverage
See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.