Plant-based personal-care brand Buff City Soap receives additional investment from growth equity firm General Atlantic, following initial investment in June 2021; company will use capital to expand footprint, introduce new products, in-store experiences

Sample article from our Consumer packaged goods (CPG)

Latin America , May 16, 2022 (press release) –

Buff City Soap has secured additional funding from General Atlantic, a global growth equity firm.

According to a media release, this new capital follows General Atlantic's initial growth investment in Buff City Soap announced in June 2021 and makes General Atlantic the largest shareholder in the company.

"As a growing number of consumers prefer brands that are plant-based, sustainable, and ultimately aligned with their personal core values, we have a remarkable opportunity on a number of fronts. Support from General Atlantic will enable us to continue to expand our physical and digital footprint, introduce exciting new products, continue to innovate our experiential in-store experience, and help shape the future of the personal care and home consumables category," said Craig Kessler , Chief Executive Officer of Buff City Soap. "We look forward to building on our momentum with General Atlantic's continued partnership."

To support its growth, Buff City Soap has expanded its management team in recent months with several key hires. These hires include Kessler as Chief Executive Officer (former Chief Operating Officer at Topgolf), Enrique Ramirez as Chief Financial Officer & President of International (former Global Chief Financial Officer and General Manager of Latin America & Iberia at Pizza Hut ), Jean Grossman as Chief Operating Officer (former Chief Franchise Officer at European Wax Center ), and Shellie Caudill as Chief Product Officer (former product leader for Procter & Gamble and Bath & Body Works ).

"Since our initial investment, Buff City Soap's growth has continued to accelerate, demonstrating the long-term value of its innovative approach to creating sustainable home and personal care products that consumers love," said Andrew Crawford , Global Head of Consumer at General Atlantic. "We believe that Buff City Soap is well positioned to capture additional market share in the growing personal care and home consumables category."

More information:

((Comments on this story may be sent to

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.