Latin America
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May 16, 2022
(press release)
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Buff City Soap has secured additional funding from General Atlantic, a global growth equity firm. According to a media release, this new capital follows General Atlantic's initial growth investment in Buff City Soap announced in
"As a growing number of consumers prefer brands that are plant-based, sustainable, and ultimately aligned with their personal core values, we have a remarkable opportunity on a number of fronts. Support from General Atlantic will enable us to continue to expand our physical and digital footprint, introduce exciting new products, continue to innovate our experiential in-store experience, and help shape the future of the personal care and home consumables category," said
To support its growth, Buff City Soap has expanded its management team in recent months with several key hires. These hires include Kessler as Chief Executive Officer (former Chief Operating Officer at Topgolf),
"Since our initial investment, Buff City Soap's growth has continued to accelerate, demonstrating the long-term value of its innovative approach to creating sustainable home and personal care products that consumers love," said
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