Pet healthcare company Swedencare completes acquisition of US-based pet supplement company NaturVet for US$447.5M; move to advance Swedencare's goal towards representing nutraceutical and dermatology premium products for pets and companion horses

Sample article from our Consumer packaged goods (CPG)

MALMÖ, Sweden , February 8, 2022 (press release) –

On Feb. 1, Swedencare, a pet healthcare company, announced its completed acquisition of US-based NaturVet for $447.5 million. Plans of the acquisition were first announced on Jan. 26.

According to NaturVet, its 2020 sales were $48.4 million, while sales from October 2020 to September 2021 were $60.6 million. Swedencare purchased the company for $400 million in cash and with an issue-in-kind of $47.5 million shares.

Founded in 1994 by Garmon Corp., NaturVet has a portfolio of therapy supplements for pets targeting joint, digestion and allergies. The company’s facility in California produces powders, liquids, chews and soft chews in about 20 different pet health categories. Currently, the company has plans to launch a new product series in 2022 featuring superfoods.

“NaturVet is a dream partner and the acquisition means that we take a big leap towards our goal to become a leading global pet healthcare group within nutraceutical and dermatology premium products to pets and companion horses,” said Håkan Lagerberg, chief executive officer, Swedencare. “Through the acquisition, we get a broad, well known and appreciated product portfolio, a high-quality product facility that can be considered a leader in soft chews and fantastic customer coverage in the US as we now add to our approximately 15,000 veterinary clinics the same number of pet shops while increasing our online share significantly.”

NaturVet’s Founder and Chief Executive Officer Scott Garmon, along with his management team, will continue leading the company.

“I am excited about our transaction with Swedencare as it will enhance our ability to introduce new categories from the Swedencare Group offerings and continue to grow our industry leading products like ArthriSoothe, Quiet Moments, GrassSaver and No Scoot,” Garmon said. “NaturVet will also be completing our third soft chew line, increasing production capacity by 100%, thus allowing us to lead the industry with our 98% fill rate.”

Read more about corporate strategy, financial performance, mergers and acquisitions on our Business page.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.