December 5, 2023
(press release)
–
Nestlé
Key Highlights: * Players spent a total of 2 months, 10 days, 6 hours, and 36 minutes on the FARMTOPIA server. * The goal of 100,000 points was achieved faster than expected. * Over 2 million impressions were generated on social media in the first three weeks. Original Press Release:
FARMTOPIA™ helps raise awareness among young people about the world of regenerative agriculture, this season is dedicated to more sustainable coffee cultivation. 120,000 points were generated in the game to support the plantation of 20,000 coffee trees in
Building on the success of the first edition in 2022 dedicated to agroforestry, Nestlé
For a month, players will have been able to discover FARMTOPIA® Saison Café, combining gaming and education, offering an immersive educational experience that goes beyond entertainment. Thanks to the launch of Nescafé's NEO brand, Minecraft players were able to understand everything about the world of coffee, from more responsible sourcing to composting. This second edition was a great success, exceeding 120,000 points in the game. In total, there were more than 5,000 game sessions and an average time of 2 hours 15 minutes. Engaged players will have spent a total of 2 months, 10 days, 6 hours and 36 minutes on the FARMTOPIA® server. The ambitious goal of 100,000 points was reached faster than expected, demonstrating remarkable engagement from players and their ecosystem with more than 2 million impressions in the first 3 weeks on social media. To close, reward the podium and celebrate the success of this season and the planting of coffee trees,
My family, my great-grandfather, my grandfather and now me, are traditional coffee producers. We are passionate about coffee production. Our ambition is to produce coffee that is more sustainable and truly in harmony with the environment. These new coffee plants improve profitability, our income, and allow us to consider the environment as an ally in coffee cultivation, thus allowing us to progress, innovate and offer better quality in our cups. STUDY: THE POSITIVE EFFECTS OF GAMIFICATION ON
* 95%, the players express strong enthusiasm * 92% wish to participate in a new season. * Positive perception of Nestlé increased significantly, from 67% to 82%, a net increase of 15%, demonstrating the transformative impact of gamification on brand perception. * Respondents and the positive perception of the FARMTOPIA® experience: informative at 92%, innovative at 89%, attractive and engaging at 88%. The themes covered, namely agroforestry and soil protection, aroused a lot of interest.
" At Nestlé, we are extremely proud of the results of this new season. FARMTOPIA™ demonstrates the positive impact that gamification can have on our commitment to sustainable development and social responsibility, by allowing players, especially young people, to learn and act in real life. The remarkable engagement of the younger generations who followed the launch with interest with more than a million views must be commended. We are delighted with the results achieved and look forward to continuing to explore new opportunities to combine play, sustainability and community engagement. " About Nestlé in
For more than 150 years, Nestlé has put its know-how at the service of food and has set itself the ambitious goal of improving the quality of life and contributing to a healthier future. Guided by these values, Nestlé's 10,000 employees in
Disclaimer: The Above Content is Auto-Translated Source: Nestlé [Category: Financial/ Capital Market, Investment Banking & Brokerage]
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