Nestle announces several UK offerings across its KitKat, Aero and Rowntree's brands; products, available this spring, include KitKat Bites, Aero Melts, Rowntree’s Randoms Squidgy Swirls and Jelly Tots Tropical Tots, KitKat Chunky Lotus Biscoff Giant Egg

Sample article from our Consumer packaged goods (CPG)

January 25, 2022 (press release) –

- Products hitting the shelves in February include:

- KitKat Bites - rich, chocolatey filling and crispy wafer pieces in a milk choc shell

- Aero Melts - the bubbly chocolate you love from Aero, in a button

- KitKat 4-finger Orange and 2-finger White

- KitKat Chunky Lotus Biscoff Giant Egg

- Rowntree’s Randoms Squidgy Swirls and Jelly Tots Tropical Tots

What better way to brighten the new year than an array of NEW goodies from KitKat, Aero and Rowntree's? They're guaranteed to put a spring into the step of chocolate and sweet lovers everywhere. Here's a look at what is launching soon:


KitKat Bites

It's KitKat, but not as you know it! With a deliciously smooth and chocolatey centre, crunchy wafer pieces and a milk chocolate shell, KitKat Bites are a more indulgent way to enjoy a break. Milk chocolate KitKat Bites will be available in 90g sharing bags (RRP £1.59) from Tesco and Booker stores from the beginning of February, and in supermarkets and convenience stores nationwide from April. Chocolate Caramel KitKat Bites (90g sharing bag RRP £1.59) will also launch in February, exclusive to Tesco and Booker.

Meg Miller , Brand Manager for KitKat said: "Our new KitKat Bites are truly mouth-watering morsels, boasting a rich filling and crispy wafer pieces encased in a milk chocolate shell. Perfect for a little evening indulgence, such as a family film night or after dinner treat, KitKat Bites deliver an intense, chocolatey hit with every mouthful. This is a grown-up twist on our much-loved brand, and we are so excited to bring KitKat Bites to the market. We can't wait for people to try them!"

KitKat Chunky Lotus Biscoff

Also new from KitKat this spring is the KitKat Chunky Lotus Biscoff Giant Egg (274.5g), which is set to become one of the must-have gifts for Easter 2022! This appetising egg offers KitKat fans their first chance to try the hotly anticipated KitKat Chunky Lotus Biscoff, which will be coming to the UK market later this year. The newest Chunky flavour features the brand's trademark crispy wafer topped with a delicious Lotus Biscoff filling, all covered with smooth milk chocolate. The Giant Egg compromises a milk chocolate shell egg alongside three full-size KitKat Chunky Lotus Biscoff (41.5g) bars.

KitKat 4 Finger Orange and KitKat 2 Finger White

Two crispy wafer fingers covered with smooth white chocolate and 106 calories per bar - KitKat 2 Finger White makes a delicious treat to enjoy during your break. Available now in multipacks of nine 2- finger bars (20.7g x 9) from a wide range of supermarkets and convenience stores. (RRP: £1.99).

Four fingers of crispy wafer biscuit covered with orange flavoured smooth milk chocolate - NEW KitKat 4 Finger Orange is a zesty treat. Available in a 41.5g bar (RRP 70p) from stores nationwide. KitKat 4 Finger Orange is also available in a multipack of 4 x41.5g bars (RRP £1) exclusively from Co-operative stores until May and then from supermarkets nationwide.

The entire KitKat range is made using 100% certified sustainable cocoa, sourced through the Nestlé Cocoa Plan in conjunction with Rainforest Alliance and contains no artificial colours, flavours or preservatives.

Aero Melts

A brand new innovation, Aero Melts are delicious buttons of light and bubbly chocolate that melt effortlessly in the mouth for a moment of chocolatey indulgence.

Available in milk chocolate and caramel flavour sharing bags, Aero Melts will be available in supermarkets and convenience stores nationwide from the beginning of February. An Aero Melts orange variant will be available exclusively in Asda stores.

Aero Senior Brand Manager Marion Miles said: "Aero is renowned for its unique combination of chocolate and bubbles that melt effortlessly in your mouth, giving you a little uplifting moment. The science and technology behind Aero made it unique from the start - but we continually look for new ways to innovate and delight fans. We are thrilled to introduce a completely different way to experience our famous bubbles this year, with new Aero Melts. Perfect for sharing, Aero Melts flood the mouth with bubbly chocolate for a truly delicious treat."

Aero Melts are being made at Nestlé's factory in York , which also produces Aero Bubbles and Aero Milk, Peppermint and Caramel sharing bars, alongside KitKat, Milkybar, Yorkie and Polo. Now a top 10 UK chocolate brand, Aero's famous aerated milk chocolate was launched in 1935, followed by Aero Peppermint in 1959. Aero Bubbles were introduced in 2005 and in 2019, Nestlé introduced Aero Bliss, a new premium version of Aero which comes as indulgent boxed chocolates that are perfect for sharing.


Brand new from Rowntree's this spring are Randoms Squidgy Swirls. Randoms are the fastest-growing fruit sugar sharing bag brand[*] and this latest launch is sure to win over fans both old and new. Available in supermarkets and convenience stores nationwide from the beginning of February, Randoms Squidgy Swirls are a tongue-tantalising assortment of fruit and yoghurt-flavour jellies in three delicious varieties: blackcurrant and yoghurt, strawberry and yoghurt and apple and yoghurt.

Sascha Macchi , Senior Brand Manager for Rowntree's said: "If we had to sum up our Randoms Squidgy Swirls in one word, it would be scrumptious! Our newest chews are deliciously fruity and creamy-tasting, with an immensely satisfying squidge. They make a fun and playful treat for fruity chew lovers of all ages!"

Also new to the Rowntree's range are Jelly Tots Tropical Tots. A vegan friendly treat, Tropical Tots are made with real fruit juice and come in five tangy flavours: passion fruit, peach, pineapple, grapefruit and mango. Jelly Tots Tropical Tots are available exclusively in Tesco stores from the middle of February.

* For more information, please contact the Nestlé UK press office at or call us on 020 8667 6005.

* Nestlé is the world's largest food and beverage company. With more than 2000 brands ranging from global icons to local favourites, we are present in 191 countries around the world.

* Follow our UK and Ireland team on Twitter @NestleUKI

* Follow Aero on Instagram @aerochocolateuki, Facebook @aerobubblychocolate

* Twitter @aero

* Follow KitKat on Twitter @KitKat, Instagram @KitKat or Facebook @KitKatUK

* Follow Rowntree on Twitter @Rowntrees


[*] Source: IRI Market Advantage, 52 Weeks, Value Sales, w/e 1st January 2021 , IRI All Outlets . Top 10 Brands only.

Source: Nestlé

[Category: Consumer Products, Food & Beverages, New Offerings]

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

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