FRANKLIN, Tennessee
,
April 18, 2023
(press release)
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Now Pet Parents Can Give Cats of All Ages What They Want With New Kitten Food Cat lovers will do anything for a kitten. Their charm and adorable mannerisms are hard to resist, and their presence and affection provide benefits for pet parents too. According to a recent survey1 by the SHEBA brand, nearly 80% of Gen Z pet parents have an improved sense of well-being and fulfillment when owning a kitten. When a kitten turns on its allure, there is no turning back – so much so that one in four cat owners are allergic to cats and still can't resist, according to the same survey1. Because we know cat parents will do anything for their kitten, the SHEBA brand has expanded its portfolio with SHEBA® PERFECT PORTIONS™ Wet Kitten Food, now giving cats of all ages what they want. Available in 2.64-ounce trays, the new SHEBA Kitten comes in two flavors – Savory Chicken and Delicate Salmon – and can be found nationwide in-store and online at major retailers such as Amazon, Chewy, Walmart, PetSmart, and more. "We know the power that cats hold over their people," said
SHEBA Kitten offers a line of entrees crafted with real, quality chicken or fish in a soft, easy to chew loaf texture. Pet parents will find a sense of relief knowing they are providing delicious and healthy mealtimes with their kitten by serving 100% complete and balanced nutrition through this new product line. It supports a healthy immune system, strong bones and growing muscles, promotes healthy brain development with DHA, and is enriched with vitamins, minerals, and essential nutrients for growing felines. YOU'LL DO ANYTHING FOR A KITTEN For more information on SHEBA PERFECT PORTIONS Wet Kitten Food and the brand's full portfolio of products, visit Sheba.com, or follow the brand on Instagram,
About the SHEBA® Brand About
1This research was conducted by
View original content to download multimedia: https://www.prnewswire.com/news-releases/new-research-from-the-sheba-brand-confirms-cat-parents-cant-resist-a-kitten-301799956.html SOURCE SHEBA Brand
To celebrate the brands' expansion into the kitten life stage, the SHEBA brand is launching a new integrated marketing campaign rooted in the insight1 that one in four cat owners are allergic to cats and still can't resist. The ad creative spotlights what we all know – that cat parents will do anything for their kittens.
The SHEBA® brand knows that cat owners love cats for their independent spirits, personalities, and discerning palates. That's why the SHEBA brand puts cats at the heart of everything it does, creating premium recipes with irresistible real meat, fish or poultry, no artificial flavors, and designed to entice cats' unique tastes and desires. The SHEBA brand appreciates the relationship between cats and their owners and uses that understanding to celebrate and fuel their unique bond. Look for SHEBA premium cat and kitten food and cat treats at retailers nationwide. For more information, visit www.sheba.com.
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