IBG will present new personal-care formulas at MakeUp in Los Angeles, Feb. 14-15; Orchard Custom Beauty will showcase Hyaluronic Glow Self-Tan Serum, Berry Bounce sleep mask, Multi-Task Makeup Stick, Magic Micellar Dust, Multi-Use Conditioning Bar, more

Sample article from our Consumer packaged goods (CPG)

TORONTO , January 29, 2024 (press release) –

Highlights to include an award-winning refillable jar, a self-tan serum infused with Ectoin®, and a luxury perfume diffuser, among others.


IBG (Innovative Beauty Group), a leading global beauty solutions provider, is debuting a range of new products at the upcoming MakeUp in Los Angeles event, held February 14-15 at the LA Convention Center. At booths F2 and F33, IBG and its brands, Orchard Custom Beauty, FASTEN Packaging and Roberts Beauty, will showcase a variety of their latest cosmetic formulas, products, packaging, and tools that speak to emerging categories in the industry.


Highlighted products from Orchard Custom Beauty will include:

Hyaluronic Glow Self-Tan Serum: A concentrated self-tanning serum created with a blend of HA, DHA and Ectoin®, a trending ingredient in skincare. Ectoin®, the 100% natural, single-molecule amino acid derivative, is formulated to naturally repair and improve damaged, aged, stressed or irritated skin, while also promoting skin barrier repair and long-term hydration. The serum leaves skin plump, refreshed and glowing without the typical self-tan development scent. It can be used alone as a serum or as a booster when combined with a moisturizer.


Berry Bounce: A squishy sleep mask developed with a sensorial, playful and fun formula that is made to bounce back into shape after every application. The sleep mask nourishes, hydrates, and calms skin with a blend of Meadowfoam and Diakon Seed oils. The natural oils are enhanced by the powerful bioactive PENTAVITIN® to provide instant hydration that lasts for up to 72 hours.


Multi-Task Makeup Stick: A versatile multi-stick designed to apply a blendable, creamy and pigmented hue to the eyes, lips and cheeks. Enriched with a trifecta of ingredients including BP-Triluronic® Aid, Meadowfoam Oil and Daikon Seed Extract, this makeup essential transcends conventional beauty by seamlessly blending skincare benefits with vibrant color.


Magic Micellar Dust: Unleashes the power of Micellar technology in a portable powder form. The magic is activated by blending 14g of the granular powder into 200ml of water, and with a simple shake, it transforms into a velvety elixir. Crafted for sensitive skin, the micellar water powder calms the skin with aloe vera’s moisturizing, restoring and soothing properties.


Naked Candle: A vegan and clean-formulated candle with a sweet, woodsy aroma of Palo Santo made with a 100-percent non-toxic wood wick.


Multi-Use Conditioning Bar: A multi-functional bar that caters to both dry hair and dry skin, creating velvety textures and offering deep hydration for unparalleled softness.

The bar is crafted with sweet almond oil, Daikon Radish Seed Oil and Meadowfoam Seed Oil.


FASTEN Packaging will highlight its bespoke packaging capabilities, including one of its latest innovations named Sympatisk, a Luxury Perfume Diffuser with a mono-material polypropylene (PP) pump. The all-in-one diffusing soap dispenser features a perfume ring around the top of the bottle which houses an infused gel formula for a long-lasting scent.


Roberts Beauty, recently acquired by IBG, is set to showcase its latest proprietary packaging designs and innovative turnkey solutions in its “Spirit & Soul Revival” themed booth (F33). Drawing inspiration from the nostalgic essence of Woodstock and the contemporary flair of modern music festivals, the collection aims to revive the joyous spirit of past eras while embracing cutting-edge, nature-positive technologies.


Roberts Beauty’s standout innovation, the Refillable Luxe Lock Jar, a finalist in the IT (Innovation & Trends) Award, will be on display. The jar symbolizes a fusion of elegance and eco-conscious engineering. It addresses the often-overlooked question of applicator storage, integrating it seamlessly into the design. The jar’s hinged closure adds a luxurious touch to each use, while the refill-pod system aligns with the aspirations of eco-conscious brands and consumers.

In addition, Roberts Beauty will highlight its Precision Tip Tube, a recent favorite among industry press. This elevated tube design, known for its shelf appeal, will be demonstrated through an interactive cookie decorating station, showcasing its precision application and control. The booth will also highlight the latest innovations from Roberts Beauty Studio Lab, including clean formula advancements and its partnership with Oceanworks® for sustainable packaging solutions.




About IBG

IBG (Innovative Beauty Group), a division of the Albea Group, is a leading global beauty solutions provider proudly serving some of the world’s most dynamic mass and prestige beauty brands. Comprised of Orchard Custom Beauty, FASTEN Packaging and Roberts Beauty, IBG applies its industry expertise to support its customers with innovative and responsible custom and turnkey solutions that include design, sourcing, formula development, bespoke packaging and accessories for color cosmetics, skin care, personal care, home care, hair care, and gifts with purchase.

With a global team of beauty experts and a distinctly personal approach, IBG empowers all its clients – from established beauty brands to first-time private label retailers – with strategic partnerships that bring visions to life, and products seamlessly to market. The company has offices in Shanghai, Los Angeles, New York, Toronto, the Netherlands, and Paris. For more information, visit https://innovativebeautygroup.com/.



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