Hormel Foods' Justin's brand announces launch of new Chocolate Candy Pieces, available in two flavors: Dark Chocolate Peanut and Dark Chocolate Peanut Butter

Sample article from our Consumer packaged goods (CPG)

January 23, 2024 (press release) –

Justin's, a category leader known for crafting delicious, real-food products that contribute to the world in a positive and meaningful way, is excited to introduce its latest innovation - Chocolate Candy Pieces - a clean swap for a nostalgic favorite. With this innovation, the brand has expanded its portfolio of organic chocolate treats beyond its beloved nut butter cups, offering consumers a variety of nutty chocolate formats that not only taste great, but are made with ingredients that they can feel good about, too. These treats are USDA certified organic, use Rainforest Alliance Certified cocoa, are Non-GMO Project Verified and are available in two mouth-watering varieties, Dark Chocolate Peanut and Dark Chocolate Peanut Butter.

According to Hartman Group's 2023 Health and Wellness Report, there has been a growing desire for permissible indulgences with 50% of consumers considering indulgent foods an important part of a balanced life. Additionally, 30% of households with kids are purchasing cleaner versions of classic chocolate candies.1 When it comes to nut based chocolate candy pieces, organic options have not yet been available, making Justin's the first to offer a USDA certified organic option in the category with this launch.

"At Justin's, we're committed to crafting real-food products that offer a moment of deserved indulgence," said Penny Andino , vice president of marketing at Justin's. "We are thrilled to bring these delicious Peanut and Peanut Butter Dark Chocolate Candy Pieces to our fans, expanding beyond nut butter cups and into another beloved nostalgic treat. Fans can eat these nutty, chocolatey and crunchy treats by the handful while feeling good that they're made with the same high standards as our Nut Butter Cups, offering high-quality ingredients that are USDA organic certified, Non-GMO Project Verified, Kosher, and use Rainforest Alliance cocoa."

Justin's® Chocolate Candy Pieces are made with ingredients you can recognize, including coloring from fruits and veggies instead of synthetic dyes and contain no stevia or artificial sweeteners. The Dark Chocolate Peanut Candy Pieces are a perfect balance between roasted peanuts and dark chocolate with a crunchy candy shell. The Dark Chocolate Peanut Butter Candy Pieces are made with Justin's very own peanut butter providing a new way for fans to enjoy the brand's one-of-a-kind grind. Justin's® Chocolate Candy Pieces are available in both shareable (4.5oz - MSRP $6.49 ) and single-serve (1.5oz - MSRP $2.29 ) pouches to accommodate delectable cravings whenever they may arise.

Justin's® Chocolate Candy Pieces can be enjoyed as a midday pick-me-up, an evening treat and, if you're extra generous, shared with a friend. To help generate awareness for the launch, Justin's is working with its retail partners on a variety of sampling and promotional programs. Additionally, the brand is building consumer excitement through an integrated digital campaign that celebrates the delicious taste, mindfully-sourced ingredients and versatility of the Peanut and Peanut Butter Dark Chocolate Candy Pieces. Fans can even get their piece of this delicious new innovation by entering an 'Outdoor Play to Aprés' social giveaway on the brand's Instagram from February 5 - 26 , featuring coveted products from Fjällräven, Klean Kanteen and Turtle Fur.

Justin's® Dark Chocolate Candy Pieces will be available at Whole Foods Markets, Amazon, The Fresh Market and at register at Stop & Shop starting later this month, with additional national distribution on the horizon.

1 Source: Hartman Group "Health and Wellness Report" 2023; IRI Panel MULO 52WE 04.23.23

Disclaimer

Hormel Foods Corporation published this content on 23 January 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 January 2024 17:21:18 UTC .

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.