Henkel expects its beauty care business unit's organic sales to decline 1.2%, based on preliminary figures, due to implementation of portfolio measures announced for 2022; hair salon business to achieve double-digit organic sales growth

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DUSSELDORF , April 29, 2022 (press release) –

Henkel publishes sales performance in the first quarter based on preliminary figures

  • Group sales increase organically by +7.1 percent to around 5.3 billion euros
    • Adhesive Technologies: double-digit organic growth of +10.7 percent
    • Beauty Care: slight organic decline of -1.2 percent
    • Laundry & Home Care: very strong organic growth of +4.9 percent
  • Updated outlook for fiscal 2022 – extraordinarily strong rising costs for direct materials & logistics and significant effects from the exit of business activities in Russia and Belarus expected
    • Organic sales growth: +3.5 to +5.5 percent
    • Adjusted return on sales (EBIT margin)*: between 9.0 and 11.0 percent
    • Adjusted earnings per preferred share (EPS)* at constant exchange rates: decline in the range from -35 to -15 percent

Based on preliminary figures, Henkel generated total sales of around 5.3 billion euros in the first quarter. This corresponds to significant organic sales growth of 7.1 percent compared with the average market expectation of 4.3 percent. The increase was mainly driven by a very strong price development combined with a slight decline in volumes.

Sales growth in the first quarter was driven primarily by Adhesive Technologies, which achieved double-digit organic sales growth of +10.7 percent in the first quarter based on preliminary figures. Growth was achieved across all business areas.

Based on preliminary figures, the Beauty Care business unit recorded a slight decline in organic sales of -1.2 percent. The Hair Salon business achieved double-digit organic sales growth. The consumer business was, as expected, below the level of the previous year, in particular due to the implementation of the portfolio measures announced for 2022.

According to preliminary figures, the Laundry & Home Care business unit achieved a very strong organic sales increase of +4.9 percent, driven by significant growth in the laundry business. By contrast, the home care business recorded a slight decline in organic sales in the first quarter.

"Despite Henkel's overall very good sales performance in the first quarter, the overall economic environment has continued to deteriorate dramatically since the beginning of the year. The effects of the global COVID crisis, with an exceptionally tense situation on the raw material markets and in global supply chains, have been clearly intensified by the war in Ukraine. Prices for materials and logistics have therefore once again increased significantly. In addition, against the background of developments in the war in Ukraine, we decided in mid-April to exit our business activities in Russia. Furthermore, we have decided to exit our business activities in Belarus. This affects total annual sales of around 1 billion euros and more than 2,500 employees," said Carsten Knobel, CEO of Henkel.

"Due to these developments, we now expect significantly higher pressure on our earnings for the rest of the year than at the beginning of the year. Therefore, we have updated our full-year outlook accordingly," Carsten Knobel explained further. In terms of material prices, Henkel now anticipates an increase in the mid-twenty percentage range for the full year compared to the average for 2021. Previously, an increase in the low ten percentage range had been anticipated. "These are additional costs for the full year of around two billion euros. Twice as much as we had assumed at the end of January. We have not yet witnessed increases of this magnitude. We are countering these developments with targeted countermeasures, in particular further price increases and efficiency improvements."

Henkel now expects organic sales growth at Group level of +3.5 to +5.5 percent in fiscal 2022 (previously: +2.0 to +4.0 percent). The stronger organic sales growth will be primarily driven by the Adhesive Technologies business unit, for which Henkel now expects organic sales growth in the range of +8.0 to +10.0 percent (previously: +5.0 to +7.0 percent), mainly due to passing on of higher raw material and logistics costs in form of higher prices. Expectations for organic sales growth in the Beauty Care and Laundry & Home Care business units remain unchanged.

For Beauty Care, organic sales are expected to develop by -5.0 to -3.0 percent. As announced, the decline is mainly due to measures already decided and being implemented to improve the portfolio, including the discontinuation of activities that will not be part of the future core business. For Laundry & Home Care, Henkel continues to expect organic sales growth in the range of +2.0 to +4.0 percent. In light of the decision to discontinue Henkel‘s businesses in Russia and Belarus, those countries will be excluded from organic sales growth of Henkel from the second quarter onwards.“

In addition to the effects of exiting the business activities in Russia and Belarus, significantly rising prices for direct materials and logistics, which cannot be fully offset in this fiscal year, are having a greater impact on earnings than previously expected.

For the Henkel Group, adjusted return on sales (EBIT margin) is now expected in a lower range of 9.0 to 11.0 percent (previously: 11.5 to 13.5 percent). For Adhesive Technologies, Henkel expects an adjusted return on sales in the range of 13.0 to 15.0 percent (previously: 15.0 to 17.0 percent), for Beauty Care in the range of 5.0 to 7.0 percent (previously: 7.5 to 10.0 percent) and for Laundry & Home Care in the range of 7.0 to 9.0 percent (previously: 10.5 to 13.0 percent).

For adjusted earnings per preferred share (EPS) at constant exchange rates, Henkel now expects a decline in the range of -35 to -15 percent (previously: -15 to +5 percent).

This new outlook is based on the assumption that the effects of the war in Ukraine will not worsen significantly and that there will be no new widespread business and production closures in industry and retail due to the COVID 19 pandemic.

"Despite the exceptionally difficult environment, we pursue a strategy for purposeful growth. With our Adhesive Technologies business, we are global leader and offer innovative solutions in many important industries, with a clear focus on future trends such as mobility, connectivity and sustainability. And by combining our consumer businesses Laundry & Home Care and Beauty Care to Henkel Consumer Brands, we are creating a multi-category platform with sales of around 10 billion euros. Our future Consumer Brands business is expected to be established by the beginning of 2023 at the latest, providing a broader foundation to optimize our portfolio even more consistently and develop it to a higher growth and margin profile," said Carsten Knobel.

Henkel will publish its statement on the first quarter of 2022 on May 5 and as announced, disclose further information on the integration process of the two business units and the planned portfolio measures including expected synergies and restructuring expenses.

* Adjusted for one-time expenses and income, and for restructuring expenses.

This information contains forward-looking statements which are based on current estimates and assumptions made by the corporate management of Henkel AG & Co. KGaA. Statements with respect to the future are characterized by the use of words such as “expect”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, and similar terms. Such statements are not to be understood as in any way guaranteeing that those expectations will turn out to be accurate. Future performance and results actually achieved by Henkel AG & Co. KGaA and its affiliated companies depend on a number of risks and uncertainties and may therefore differ materially from the forward-looking statements. Many of these factors are outside Henkel’s control and cannot be accurately estimated in advance, such as the future economic environment and the actions of competitors and others involved in the marketplace. Henkel neither plans nor undertakes to update any forward-looking statements.

This document includes – in the applicable financial reporting framework not clearly defined – supplemental financial measures that are or may be alternative performance measures (non-GAAP-measures). These supplemental financial measures should not be viewed in isolation or as alternatives to measures of Henkel’s net assets and financial positions or results of operations as presented in accordance with the applicable financial reporting framework in its Consolidated Financial Statements. Other companies that report or describe similarly titled alternative performance measures may calculate them differently.

This document has been issued for information purposes only and is not intended to constitute an investment advice or an offer to sell, or a solicitation of an offer to buy, any securities.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

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