Givaudan launches Scentaurus Melrose, a fresh, floral and biodegradable fragrance precursor that delivers a long-lasting rosy green scent

Sample article from our Consumer packaged goods (CPG)

October 21, 2022 (press release) –

A fresh, floral and biodegradable new precursor that delivers a long-lasting rosy green scent

Givaudan, a global leader in fragrance and beauty, announces the addition of a new precursor to its sustainable Scentaurus™ family of fragrance molecules. Scentaurus™ Melrose is a biodegradable molecule that delivers a long-lasting floral green effect with honey and linden blossom facets, and high-performance floral fresh rosy signals with powdery anisic undertones.

A fragrance precursor is designed to release fragrant molecules upon exposure to a natural external trigger such as oxygen, light, or humidity in the air. It is a novel way of formulating that reinvents fragrance architecture by delivering some notes at later stages in order to satisfy consumer needs for performance and long lastingness. 

Scentaurus™ Melrose adds to the existing family of fragrance precursors first introduced in 2006 with Scentaurus™ Tonkarose, the first light cleavable precursor in the perfumer’s palette, and the first to release two different odorants. The palette has grown to currently include Scentaurus™ Tonkarose, Scentaurus™ Clean, Scentaurus™ Juicy and Scentaurus™ Berry, each with a versatile olfactive profile that expands and enhances the cross-category creative range of Givaudan’s perfumers.

In line with the Company’s sustainability ambitions, Scentaurus™ Melrose was developed according to the Principles of Green Chemistry using Givaudan’s proprietary FiveCarbon Path™. This exclusive research and development process brings an eco-minded approach to continuously improve the palette of fragrance ingredients by using materials based on renewable carbon while improving processes to reduce carbon and energy input. 

“The first time I smelled Scentaurus™ Melrose, I found myself back on the French Riviera where I grew up, amidst the mimosa fields with their delicate combination of green, floral and powdery notes. In addition to its obvious green and honey notes, Melrose has a soft, powdery floral facet, making it an amazing precursor for adding a natural green floral character to any creation.” --Paolo Andriollo, Givaudan Perfumer

Scentaurus™ Melrose is one example of a tailored solution creating for happier, healthier lives while bringing Givaudan Fragrance & Beauty a step closer to achieving a biodegradable fragrance palette by 2030,  and supporting the Company’s broader ambition of being climate positive by 2050. 

About Givaudan

Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our clients we deliver food experiences, craft inspired fragrances, and develop beauty and wellbeing solutions that make people look and feel good. In 2021, Givaudan employed over 16,800 people worldwide and achieved CHF 6.7 billion in sales with a free cash flow of 12.6%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at www.givaudan.com.
 
About Givaudan Fragrance & Beauty

Givaudan Fragrance & Beauty craft inspired fragrances to perfume lives and memories, and develop innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.
For further information please contact 
Pauline Martin, Fragrance & Beauty Communications
E pauline.martin.pm1@givaudan.com  

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.