March 25, 2024
(press release)
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Cleveland OH, March 25, 2024 – In the study US Bottled Water Packaging, Freedonia Group has identified trends transforming the U.S. bottled water market: a burgeoning demand for sparkling water paired with a decisive shift towards environmentally friendly packaging. The report forecasts the enduring dominance of plastic but marks a critical juncture towards sustainable alternatives like molded fiber and paperboard, signaling a new era of consumer and environmental alignment. "We’ve identified a clear signal in the market: consumers are voting with their wallets for products that not only benefit their health but also the health of our planet,” said Freedonia Group analyst Natalie McLendon. “The rise of sparkling water and the shift towards sustainable packaging are direct responses to this growing consumer ethos." Despite the movement towards sustainability and minimizing plastic waste, plastic packaging continues to dominate the bottled water market. Its cost-effectiveness, durability, and lightweight characteristics secure its position as the top material of choice for manufacturers. Nevertheless, the industry is under escalating pressure to adopt greener practices, prompted by consumer awareness and legislative initiatives aimed at mitigating plastic pollution. Metal cans will also emerge as a key player due to their high recyclability rate, durability, and appeal to consumers looking for portable and environmentally friendly options. Their growth potential is magnified by consumer demand for products that align with a more sustainable lifestyle, further buoyed by the metal can's ability to preserve the carbonation and taste of sparkling water better than other materials. Freedonia Group’s comprehensive analysis offers a glimpse into the future of the U.S. bottled water industry, highlighting how shifts towards sparkling water, sustainable packaging, and the incorporation of metal cans as well as molded fiber and paperboard containers are shaping a new landscape of consumer preference and environmental responsibility. About The Freedonia Group The Freedonia Group, a division of MarketResearch.com, is a premier international business research company, providing clients with product analyses, market forecasts, industry trends, and market share information. From one-person consulting firms to global conglomerates, our analysts provide companies with unbiased, reliable industry market research and analysis to help them make important business decisions. The Freedonia Group’s brands also include Packaged Facts, a trusted provider of consumer market research on food & beverage, pet products and services, demographics, and financial services, and Simba Information, the leading authority for market intelligence and forecasts on the education and professional publishing industries. Find off-the-shelf studies at https://www.freedoniagroup.com/ or contact us for custom research: +1 440.842.2400.
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