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Executive Perspective: Pleese Foods co-founder and CEO Kobi Regev calls its strategic partner Performance Food Group 'the ideal collaborator to propel Pleese onto the national stage,' as well as a 'pivotal moment, two years in the making'

NEW YORK , April 8, 2024 (press release) –

When you think of New York City, you think of pizza and a history of delicious food. But what many don't know is that the Big Apple is also home to Pleese® plant-based cheese, a game-changer in the culinary world.

After its successful debut in 2022, Pleese® is now breaking geographical barriers and expanding its food service offerings nationwide, courtesy of a strategic partnership with Performance Food Group (PFG). PFG, a powerhouse in the food service distribution sector, boasts a network of over 150 hubs serving more than 300,000 restaurants, making it the ideal collaborator to propel Pleese® onto the national stage.

"This is a pivotal moment, two years in the making," remarked Kobi Regev, co-founder and CEO of Pleese Foods Inc. "Pleese® was born out of a desire to provide inclusivity in dining experiences, especially for those with dietary restrictions. Whether it's lactose intolerance or food allergies, Pleese® ensures everyone can savor the joy of pizza."

Echoing Regev's sentiments, co-founder and chef Helen Chardack emphasized the versatility and health-conscious profile of their product, stating, "Pleese® revolutionizes plant-based cheese alternatives. Crafted from beans and free of common allergens, it's a smarter choice for various food-service settings, including schools, hospitals, and of course, pizzerias."

Renowned pizzeria owners have lauded Pleese® for its exceptional taste and performance. John Accardi, of Vito’s Slices and Ices in Manhattan, attested, "“Using high-quality ingredients is super important to me, and I just hadn’t been impressed with vegan cheeses until I tasted Pleese®,” Accardi said, "Nothing impressed me until I saw Pleese® melt, and tasted it on my pizza.” 

Similarly, Nick Spanos, Owner of Mario’s Pizzerias of Long Island, expressed his satisfaction, stating, "After testing several vegan mozzarella brands, Pleese® emerged as the undisputed champion. Its flavor, texture, and melt set it apart from the competition."

Pleese® is now accessible nationwide through special order via Performance Food Group. For further information about the product, visit www.saypleese.com, and connect with your local PFG representative to request a sample.

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For media inquiries or interviews, please contact:

Kobi Regev

Co-Founder & CEO

Pleese Foods

www.saypleese.com 

E: sales@pleesecheese.com 

S: @PleeseCheeseplee

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