Breeder’s Choice Pet Foods opens US$1M Pet Food Safety Lab to conduct microbiological, chemical and physical testing for its co-manufacturing brand customers to assure ingredient, food quality and safety; lab includes DNA testing of proteins

Sample article from our Consumer packaged goods (CPG)

August 17, 2022 (press release) –

Breeder’s Choice Pet Foods’ newly opened Pet Food Safety Lab (PFSL) marked its official grand opening on July 29, 2022, with a ribbon-cutting ceremony to inaugurate the brand-new state-of-the-art facility.

Breeder’s Choice invested $1 million in the Pet Food Safety Lab and related facility improvements. The Pet Food Safety Lab (PFSL) is a world-class testing facility serving the pet food industry and its consumers with microbiological, chemical, and physical testing methods to assure raw material and finished product quality and safety.

Breeder’s Choice Pet Foods, originally established in 1947, is currently celebrating its 75th anniversary this year. Since it was acquired by Lucy Pet Products in December of 2020, the company has invested significantly in its people, infrastructure, quality, safety and new product innovation.

The new Pet Food Safety Lab enables Breeder’s Choice Pet Foods to offer expanded testing services to its co-manufacturing brand customers and is creating new jobs within the community as the lab boasts a staff of Food Chemists, Microbiologists, and Lab Technicians.

The grand opening is a culmination of nearly eleven months of planning, development and construction. “Every decision we make starts and ends with quality. From the nutrition formulations, raw materials we source, people in our plant, and the Quality Safety testing at every step, everything we do contributes to the pets who eat the foods we produce.” said Joey Herrick, CEO. “This was a major project for us in the midst of COVID-19 and supply chain disruptions, everything took longer than we anticipated.”

Since its inception in 1947, Breeder’s Choice has produced super premium pet foods and built a reputation for quality that is unrivaled in the industry. After recent acquisition by Lucy Pet Products led by industry legend Joey Herrick (founder of Natural Balance Pet Foods), Breeder’s Choice has taken quality to a new level by building a laboratory strictly dedicated to analysis of pet food raw materials and finished product.

In addition to testing for known microbiological and chemical containments, the new lab includes DNA testing of proteins and dedicated PCR testing capabilities (Polymerase Chain Reaction). PCR is a highly accurate way to diagnose certain diseases and genetic changes. With PCR, the PFSL has the ability to assure that pet food has been vigorously tested for any dangerous microbiological organisms before any product is released to the market. Further, the state-of-the-art liquid chromatography system equipped with a triple quad mass spectrophotometer detector (LCMS) can test for a variety of contaminants as well as verify nutrient/vitamin levels.

The Pet Food Safety Lab also launched is website to post results of routine testing of pet food with a Certificate of Analysis. Consumers will be able to visit their brand website, look for the Pet Food Safety Testing link, and using the “Best By” date code from their bag of food, view the results of the testing for their specific pet food’s production batch.

The PFSL is headed by Steve Lunetta, Vice President of Quality and Safety and Jay Trivedi, Senior Manager of Quality and Food Safety. Steve Lunetta has a BS (Chemistry) from UC Riverside, MS (Chemistry) from UC Davis, and MBA from Lake Forest in Chicago IL. He has 25 years of experience in pharma, diagnostics, nutraceuticals and pet/human food industry. Jay Trivedi has a BS degree in Food Science and Technology from Cal Poly University, Pomona. He is a PCQI Lead Instructor Animal Foods, certified SQF (GFSI system) auditor, and has over 25 years of experience in the pet foods, human foods, and cosmetic industries combined.

Contact us to learn more about the Pet Food Safety Lab.

About Breeder’s Choice Pet Foods

In 1947, Harold Taylor started Breeder’s Choice Pet Food company with a simple goal: the uncompromising pursuit of the healthiest nourishment for the pets we love. Now owned by Lucy Pet Products, LLC, that same commitment endures today in the high-quality formulas we make in our state-of-the-art facility in California. Our brands include AvoDerm, Pinnacle and Lucy Pet Foods and are distributed worldwide. Our manufacturing facility located in Irwindale, CA produces extruded kibble, semi-moist dog food rolls and multi-format treats.

We provide our customers with flexible manufacturing, superior natural ingredients like fresh meat purees, and a range of packaging options. Learn more here.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.