March 17, 2022
(press release)
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* Category – Cider, 5% abv * Available – From this month * Location – The US, available nationwide * Price – SRP of US$10.99 per six-pack The Boston Beer Co is seeking to tap into demand for flavoured hard cider with the launch of a new tropical fruit variant from its Angry Orchard brand in the US. Angry Orchard Tropical Fruit Hard Cider is available nationwide from this month in a six-pack format from selected off-premise operators. The launch is Boston Beer’s third flavoured hard cider from Angry Orchard, following the debut of Peach Mango and Strawberry a year ago. âAngry Orchard has always been a flavourful, fruit-forward ready-to-drink alcohol option,” said head of marketing Kelli McCusker. “With drinkers increasingly exploring variety and flavour experiences, weâre excited to launch … Tropical Hard Cider. This capitalises on the growth of hard fruit ciders.â To mark the release, the company is running a Social Media competition offering consumers the chance to win a âtropical vacationâ. Running until 7 April, the online push has a top prize of US$10,000 in cash. In its most recent financial results, Boston Beer reported a near-25% slide in sales from the three months to the end of December, but still finished the year 18.5% up on 2020. Are brands missing the opportunity of less-able consumers? â Consumer Trends This article was originally published on just-drinks.com on 17 March 2022. For authoritative and timely drinks business information visit http://www.just-drinks.com. COPYRIGHT 2022 GlobalData Ltd.
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