Blendtec introduces new Immersion Blender, featuring versatile attachments such as a blending wand, whisk, and chopper, and the ability to blend directly in a pot or bowl; interchangeable attachments are dishwasher safe

Sample article from our Consumer packaged goods (CPG)

OREM, Utah , April 10, 2023 (press release) –

Blendtec, a leading manufacturer of high-quality blenders and kitchen appliances, has announced the launch of its latest product - the all-new immersion blender. Designed to provide versatility and convenience, the new Blendtec Immersion Blender is set to enhance the way home cooks approach blending, mixing, and pureeing.

A notable feature of the new Blendtec Immersion Blender is its versatile attachments. The blender comes with a blending wand, whisk, and chopper, making it the perfect all-in-one tool for any home cook. The interchangeable attachments are easy to swap out and are dishwasher safe. With the ability to blend directly in a pot or bowl, the Blendtec Immersion Blender is the perfect tool for tackling all kinds of blending tasks. It's equipped with a powerful 350-watt motor and a variable 20 speed dial to handle tough ingredients.

Convert your immersion blender into a chopper. With a 16 oz. BPA-free chopper jar included in the bundle, you can mince vegetables, chop nuts, and puree with ease. The chopper attachment is perfect for making salsa, guacamole, hummus, or pesto.

"We're thrilled to bring the Blendtec Immersion Blender to market," said Keith Titus, CEO of Blendtec. "We wanted to create a multi-functional tool that simplifies the blending process and enhances the overall cooking experience for our customers. With this new product, we're confident that users will be able to bring their culinary favorites to life with ease."

One of the standout features of the new immersion blender is its soft grip and ergonomic handle that fits comfortably in your hand, along with two power buttons for ultimate control. The first button controls the speed, while the second Max Power button crushes the most challenging ingredients for consistent, high-quality results. With a stainless-steel driveshaft and blade, the Blendtec Immersion Blender is built to last and provide high-performance blending. A one-year warranty backs the Blendtec Immersion Blender.

The new immersion blender from Blendtec is available for purchase now on the company's website and Amazon.com. For more information on the new immersion blender, please visit www.blendtec.com.

About Blendtec: Blendtec is a leading manufacturer of high-quality blenders and kitchen appliances. The company was founded in 1975 and is headquartered in Orem, UT. Blendtec is committed to providing its customers with innovative, reliable, and durable products that help make cooking and food preparation easier and more enjoyable.

SOURCE Blendtec

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.