Berry provides EasySnacking on-the-go packaging for Podravka’s Lino Lada chocolate-hazelnut cream spread brand in Croatia; the lightweight solution includes an integrated wooden spoon, in-mold labelling on base, PP self-adhesive label on top of lid

Sample article from our Consumer packaged goods (CPG)

August 30, 2022 (press release) –

Berry has provided its EasySnacking™ on-the-go packaging solution for one of Croatia’s most popular cream spread brands, ensuring at the same time that the pack meets the customer’s sustainability requirements. 

Podravka’s Lino Lada is a top seller in its home market and the rest of the Adria region thanks to the company’s continued product development. The new on-the-go variants for two of its products, Lino Lada Gold and Lino Lada Duo, both delicious chocolate-hazelnut cream spreads, were designed to meet consumer demand, as Maja Pezelj Stunja, Brand Manager at Podravka, explained:

“Following the rising trend of on-the-go products, we decided to offer our most popular flavours, Lino  Lada Gold and Lino Lada Duo, as on-the-go options. Now, we have successfully launched a very appealing solution that gives consumers an easy way to enjoy our spreads whenever and wherever they like. It is an example of how Podravka achieves growth by continuing to add new products, flavours and packaging solutions to the Lino Lada product family.”
 
Appealing solution through partnership 

Berry has a long-standing track record as Podravka’s packaging partner during which time the two companies have developed several successful projects together. Berry was therefore an obvious choice for Podravka’s on-the-go solution.
 
“Our goal was to find a practical lightweight packaging solution made with as little material as possible,” said Renata Tomerlin. “We found a perfect match in EasySnacking™ by Berry with an integral wooden spoon. It is, above all, practical and in line with our sustainability plans and need for packaging that is easy to recycle. Further, it has first-class image quality with in-mould labelling on the base and a PP self-adhesive label on top of the lid. 
 
“We find Berry to be a reliable partner and great supplier of innovative packaging solutions taking sustainability into account,” she continued. “We appreciate that they offer tailor-made solutions, react quickly to our demands, and are good collaborators.” 
 
Great market response

The market’s response to the new packaging in Croatia is very positive and Podravka is highly optimistic about the prospects for its on-the-go products in the Adria markets, as well as in Western and Central Europe.
 
Lino Lada cream spread was first launched in 1998. Today, the product range includes five varieties: duo, milk, nougat, coconut, and Gold. All five work wonderfully well as delicious spreads on bread, but are also treats as fillings in pancakes, ingredients in cakes, toppings for ice cream, or simply as confectionery.

For more information on Berry’s wide range of food packaging solutions visit: https://www.berryglobal.com/en/markets/food ;

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.