Beiersdorf launches global volunteering initiative, CARE BEYOND SKIN Day, allowing employees to spend one workday from May through July 2023 to support social and environmental projects run by local charitable organizations

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HAMBURG , May 24, 2023 (press release) –

  • Employees in Hamburg will take part in various activities to create a positive impact on local communities and the environment.
What do a children’s home in Peru, a forest in Lithuania and a dune area in Travemuende, Germany, have in common? Simply put: CARE BEYOND SKIN Day (CBS Day). Behind this name is an initiative that derives from the Beiersdorf Sustainability Agenda CARE BEYOND SKIN, which aims to promote Beiersdorf’s social and ecological commitment to strengthening an inclusive society and sustainably improving environmental protection. In concrete terms, this means: From May through July 2023, all Beiersdorf employees worldwide have the opportunity to spend a workday supporting various social and environmental projects run by local charitable organizations. More than 700 Beiersdorf employees in 12 countries have already set a good example in the first weeks of the initiative: In Peru and Chile, for example, employees collaborated with an organization that assists children in need and renovated playgrounds and sports facilities, painted walls, and cleaned and restored facilities that belong to the organization.

“At Beiersdorf, we recognize our responsibility to foster positive change and are fully committed to strive to make our sustainability ambitions a reality,” says Vincent Warnery, CEO of Beiersdorf. “That’s why we are thrilled to announce our first-ever global volunteering initiative, the CARE BEYOND SKIN Day. From May to July 2023, more than 20,000 employees have the chance to devote one workday to participating in a joint initiative and make a difference in their communities while collectively contributing to the company’s global efforts. These diverse acts of care will bring our Sustainability Agenda CARE BEYOND SKIN to life for a more inclusive society and lasting positive environmental impact.”

During an internal global leadership conference held in Travemuende, Germany, at the beginning of May, more than 100 members of the Beiersdorf leadership team worldwide already demonstrated their commitment and engaged in volunteer work. Together with the local nature conservation organization Landschaftspflegeverein Dummersdorfer Ufer e.V., the Beiersdorf team removed sea buckthorn that had died off from a protected dune conservation area considered a threatened habitat, cleared trash from a local nature reserve and prepared oak seedlings for planting.

CEO Vincent Warnery: “To me, it is important that the entire Beiersdorf leadership team set a good example for our employees. That’s why we used a few hours of our annual leadership conference to show our commitment to our Sustainability Agenda CARE BEYOND SKIN.”


Taking CARE to Hamburg

More than 3,000 Beiersdorf employees based in Hamburg will have the opportunity from May through July to use one workday to voluntarily participate in various environmental and social projects. The initiative is being carried out in collaboration with such local charitable organizations as tatkräftig e.V. and features a wide range of activities. From picking up trash to planting trees – the diversity of the volunteer opportunities is great but the goal for each of them is the same: to create a positive impact on local communities and the environment through personal involvement.


Realizing ambitious sustainability targets

Beiersdorf continues to put considerable effort into realizing its targets as part of the Sustainability Agenda CARE BEYOND SKIN and is making significant progress towards its climate targets. The company has set an ambitious climate target of reducing absolute Scope 1, 2, and 3 emissions by 30% by 2025 versus the base year 2018. In 2022, Beiersdorf reduced its absolute Scope 1, 2, and 3 emissions by 17%, which is a very good result, especially despite growth. Beiersdorf has recently been awarded a “Triple-A” rating by the Carbon Disclosure Project (CDP), a non-profit organization, as one of only 13 companies worldwide. CDP recognized Beiersdorf for its efforts to protect the climate, water, and forests with the top rating of “A”.


Press Contact

Peter Stopfer
Head of External Affairs

Beiersdorf AG
Unnastraße 48
20245 Hamburg

Tel.: +49 (0) 40 - 4909 2001

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