Beiersdorf Consumer Business Segment H1 sales see 11.7% year-over-year organic growth to €3.6B, with significant growth in the Americas; Nivea sales add 11.2%, Eucerin and Aquaphor grow 26.6% and La Prairie up 1.8% after recovering from China lockdowns

Sample article from our Consumer packaged goods (CPG)

HAMBURG , August 4, 2022 (press release) –

  • Group: Sales rise to €4.5 billion (organic +10.5%), EBIT margin excluding special factors at 15.9%
  • Consumer Business Segment: Sales grow to €3.6 billion (organic +11.7%)
  • All brands with organic sales growth in H1: NIVEA +11.2%, Derma +26.6%, La Prairie +1.8%, Healthcare +14.9%
  • tesa Business Segment: Sales increase to €838 million (organic +5.4%)
  • Guidance for full year confirmed – Uncertainty due to global political and economic challenges remains high 

Beiersdorf AG continued its strong growth course in the first half of the financial year 2022 despite a challenging market environment. Group sales rose to €4.5 billion in the first six months of the year and were up +10.5% year-on-year in organic terms. The EBIT margin excluding special factors stood at 15.9%. Positive effects on the EBIT margin from the significant sales growth across all regions were partially offset by higher commodity and transport costs. The Group confirms its ambitious targets for the full year. As recently specified at the Capital Markets Day, Beiersdorf expects sales growth at the upper end of the mid-single-digit range and a consolidated EBIT margin from operations to be at prior-year level.


“2022 has been a successful year for us so far. In an increasingly challenging environment, Beiersdorf carried the strong growth momentum from the start of the year into the second quarter and posted double-digit sales growth at Group level. We were also able to significantly improve our profitability. In the second half of 2022 we expect additional headwinds from economic and political tensions, and are confirming our full-year guidance,” said Vincent Warnery, CEO of Beiersdorf AG. 

Consumer: Positive growth in all brands and regions


The Consumer Business Segment achieved sales of €3.6 billion and organic year-on-year growth of 11.7% in the first half of 2022. Exchange rate effects and additional sales from the recent acquisition of Chantecaille took nominal sales growth to 17.3%. The Consumer Business Segment’s EBIT margin excluding special factors was 15.1%. All regions contributed to the positive performance. Significant growth was achieved particularly in the Americas, where the high level seen in previous quarters was maintained.  

Sales at NIVEA rose by 11.2% in organic terms in the first six months of the year. The core brand achieved excellent results worldwide and across the entire product portfolio in the first and second quarters, in both skin care and personal care. In skin care, the results for the sun, lip, face, and body care categories were especially impressive. In personal care, this was driven especially by deodorants and shower gels. This strong sales performance was also boosted by significant gains in market share across the majority of categories. Growth in the online business once again outstripped that in brick-and-mortar retail.   

The Derma brands Eucerin and Aquaphor continued their success story with strong organic sales growth of 26.6% in almost all regions. The dermatological brands recorded strong gains in market share and growing sales particularly in key core markets such as the United States and Germany but also in emerging markets like Latin America. Products using Thiamidol, the patented active ingredient against hyperpigmentation, remained a major growth driver. The Derma brands are also seeing further strong growth in online business and remain the brands with the highest online share in the portfolio.   

La Prairie posted organic sales growth of 1.8% in the first half of the year. In the second quarter, the luxury brand was initially hit by COVID restrictions and lockdowns in its core market, China. However, La Prairie recovered once the restrictions there began to ease and was already achieving very good growth rates since June. In North America, La Prairie had a successful performance with strong, double-digit growth rates in the first half of the year.  

Healthcare, which mainly comprises the plaster brands, celebrated Hansaplasts 100th anniversary in the first half of 2022. Building on this long and successful history, the plaster brands posted an organic 14.9% increase in sales versus the prior-year period, further enhancing its strong market position.  


tesa: Growth despite restrictions


tesa achieved organic sales growth of 5.4% in the first six months on the back of a strong prior-year period. The EBIT margin excluding special factors was 19.1%. Despite the lockdowns in China and continued disruption in global supply chains, tesa posted sales growth in both divisions. Business in China recovered very quickly after the April lockdowns and was growing at a fast pace again by June.  

Industry, and especially the electronics business in Asia, made a significant growth contribution once again. Industry trade and applications for the printing industry also contributed to the sales growth in the Industry division. The Consumer division increased sales in both Europe and Latin America.  


Guidance for full year unchanged


Due to the macroeconomic volatility and unusually high degree of uncertainty, the ability to make a reliable forecast remains significantly limited.

Beiersdorf is confident to deliver above-market sales growth at the upper end of the mid-single-digit range in the Consumer Business Segment for fiscal year 2022. The EBIT margin from ongoing operations (excluding special factors) is expected to be slightly above the previous year’s level.

In the tesa Business Segment, Beiersdorf continues to expect sales growth in the low-to-mid single-digit range in 2022. The EBIT margin from ongoing operations (excluding special factors) will be noticeably below the previous year’s level.

Based on the forecast for the two business segments, sales growth for the Group is expected to be at the upper end of the mid-single-digit range. Beiersdorf expects the consolidated EBIT margin from operations to be on a par with the prior-year level. 

Figures for H1 2022 at a glance

    Jan. 1 – June 30, 2021 Jan. 1 – June 30, 2022
Group Sales (in € million) 3,874 4,476
   Change (organic) (in %) 16.2 10.5
   Change (nominal) (in %) 12.3 15.5
Consumer sales (in € million) 3,101 3,638
   Change (organic) (in %) 13.6 11.7
   Change (nominal) (in %) 9.4 17.3
tesa sales (in € million) 773 838
   Change (organic) (in %) 28.2 5.4
   Change (nominal) (in %) 25.7 8.4
Operating result (EBIT, excluding special factors)  (in € million) 595 710
   Operating result (EBIT) (in € million) 565 697
   Profit after tax (in € million) 404 505
   Return on sales after tax (in %) 10.4 11.3
   Earnings per share (in €) 1.74 2.18
Gross cash flow (in € million)


Capital expenditure (in € million) 165 826
Research and development expenses (in € million) 134 147
Employees (as of June 30) 20,465 21,300

Percentage changes are calculated based on thousands of euros. 

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