Beam Suntory announces appointment of Carlo Coppola as managing director of the James B. Beam Distilling Co. Brand House; Coppola most recently served as the company's chief commercial officer

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June 28, 2022 (press release) –

- Coppola brings commercial experience to role leading Beam Suntory’s biggest brand

Beam Suntory , a world leader in premium spirits, has named company veteran Carlo Coppola Managing Director of the James B. Beam Distilling Co. Brand House. In this role, Coppola will oversee long-term plans for the Beam family of brands, including Jim Beam®, Knob Creek®, Basil Hayden® and Booker’s® bourbons, managing the end-to-end P&L, as well as marketing, pricing, liquid allocation, while partnering with markets to effectively position the family of brands to consumers globally.

“Beam Suntory is building global brands that consumers love, and our Brand House Managing Directors play a critical role in that journey,” said Jessica Spence , President of Brands at Beam Suntory . “As the James B. Beam Distilling Co. strengthens its leadership in American whisky, I’m thrilled that we have such strong, experienced and innovative leader taking the helm.”

A 15-year company veteran, Coppola most recently served as the Chief Commercial Officer for Beam Suntory in the U.S. , it’s largest market. Under his leadership, the U.S. has continually delivered strong results, posting robust growth particularly at the premium end of the portfolio.

As Managing Director of Beam Suntory’s largest brand, Coppola’s role includes not only the global marketing and long-term planning for the Brand House, but also the recently reimagined homeplace, representing a $60 million investment, which includes the Fred B. Noe Distillery . Coppola’s appointment is effective July 1 , and he will be based in New York City .

Coppola will report to Spence.

About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands and Courvoisier® cognac, as well as world renowned premium brands including Basil Hayden®, Knob Creek®, and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Teacher’s, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in Chicago, Illinois , Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan . For more information on Beam Suntory , its brands, and its commitment to social responsibility, please visit and

Source: Beam Suntory

[Category: Liquor/ Wine/ Beer, Management Changes]

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