Bambuser, Parfums Christian Dior and Perfect Corp unveil new Virtual Try-On in Video Commerce at Viva Tech 2023; new AR video commerce technology brings the in-store try-on experience into video commerce and online beauty shopping

Sample article from our Consumer packaged goods (CPG)

June 12, 2023 (press release) –

Bambuser , award winning video commerce leader, today announces in collaboration with Parfums Christian Dior & Perfect Corp , their unveiling of Virtual Try-On Solution at Viva Tech 2023. This cutting-edge AR video commerce technology will be showcased from 14th to the 17th of June 2023 .

"This collaboration of Parfums Christian Dior x Perfect x Bambuser marks a significant milestone for our Maison and presents a tremendous opportunity for growth and innovation. We can leverage our collective expertise to develop new innovative omnichannel solutions to go beyond our clients’ expectations.” Elodie Planchon , Direct-To-Consumer Marketing Director at Parfums Christian Dior  

As the retail industry continues to embrace digital transformation, Bambuser , in this latest collaboration with Parfums Christian Dior & Perfect Corp , pushes the boundaries of video commerce, revolutionizing the way customers interact with and purchase beauty online.

"We are incredibly excited to partner with Parfums Christian Dior & Perfect Corp by introducing Virtual Try-On in Video Commerce at Viva Tech 2023," said Mary Ghahremani , CEO of Bambuser . This collaboration represents a new era in retail, combining cutting-edge technology with interactive video and beauty. By bringing the in-store try-on experience to the comfort of customers' homes, we are redefining the boundaries of online commerce."

For more information about Bambuser and the Parfums Christian Dior Virtual Try-On Video Commerce, please visit

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Jason Irving
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