Asda holds Mega Event Price Drop event, allowing customers to earn £0.50 into their Asda Rewards Cashpot on each of three discounted products for a maximum of £1.50; sale items include Nescafe Azera, Nestle Cheerios Honey and Dairylea Dunkers

Sample article from our Consumer packaged goods (CPG)

April 4, 2024 (press release) –

In this week’s Mega Event Price Drop, Asda customers can earn 50p into their Asda Rewards Cashpot on each discounted product, meaning customers who purchase all three products could earn £1.50 on their shop.

Asda’s Mega Event Price Drop offers customers spectacular value for money, and the opportunity to save big on selected products. Last week saw a whopping 79,000 boxes of Crunchy Nut 1kg cereal fly off the shelves - on offer for £2.75 from £5.50, plus 50p in Asda Rewards Cashpot – that’s over 2.6 million bowls of cereal!

This weekend (4th April until 7th April) sees mega savings on Nescafé Azera, Nestle Cheerios Honey and Dairylea Dunkers – perfect for the school holidays:

Nescafé Azera Americano Instant Coffee, 140g, was £7.00, on offer for £3.50 plus l 50p in Asda Rewards Cashpot – a saving of 50%

Be your own barista and savour an incredible coffee moment with Nescafé Azera Americano. This black coffee is a carefully crafted blend of Arabica and Robusta coffee beans that have been made into a premium instant coffee.

One five-star review online said: ‘I brought this a couple of days ago to try - and absolutely love it and have recommended it to friends really is a nice smooth coffee to drink with the right amount of strength for an [instant] coffee. Also the tin is very cool which makes it eye catching and easy to find when looking to buy in a supermarket.”

A cup of Nescafé Azera costs under 5p per cup and could be just what is needed with the kids at home!

Nestle Cheerios Honey, 280g, was £2.00, on offer for £1.25 plus 50p in Asda Rewards Cashpot

An enjoyable breakfast cereal made with 3 whole grains, delicious real honey, 7 vitamins, calcium, iron and no artificial colours or flavours. A bowl of Nestle Cheerios Honey works out at just over 9p each, when shopping the offer.

Dairylea Dunkers (various), was £3.30, on offer for £2.25 plus 50p in Asda Rewards Cashpot

For those looking for Easter holiday snacks for the kids, various types of Dairylea Dunkers benefit from this week’s Mega Event Price drop savings:

A pack of Dairylea Dunkers works out at just over 37p – an affordable holiday treat.

Shop in store now until 7th April to take advantage of these fantastic savings.

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Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

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