Animal health firm W.F. Young and wholesale distributor Pet Food Experts expand partnership to add brands for nationwide distribution; W.F. Young owns The Missing Link, Pet Kelp supplement lines and Silver Honey line of topical skin, wound care products

Sample article from our Consumer packaged goods (CPG)

EAST LONGMEADOW, Massachusetts , January 31, 2022 (press release) –

W.F. Young, a leading global animal health company and owners of The Missing Link and Pet Kelp brands of pet supplements, as well as the Silver Honey line of topical skin and wound care products, has expanded its partnership with Pet Food Experts – an industry-leading wholesale distributor serving more than 4,000 independent retail partners. The agreement brings exciting new brands to Pet Food Experts’ portfolio and provides nationwide distribution of W.F. Young’s innovative and fast-growing pet products to retailers around the country.

Andy Leebrick, chief revenue officer for W.F. Young states, “A top strategic priority for W.F. Young is the growth and development of our pet care portfolio. Innovation of meaningful and relevant health and wellness products and the penetration into greater distribution of independent pet dealers is our simple formula to deliver on this priority. Our successful relationship with Pet Food Experts and following their national expansion footprint is priority #1 for us. We are thrilled to partner with Pet Food Experts in this endeavor and are committed to the resource requirement to hit homeruns as they open each of their new market areas. We feel very fortunate to be a valued brand in the Pet Food Experts organization.”

To kickoff off the expansion, W.F. Young and Pet Food Experts have teamed up to send Welcome Kits to dealers in the expanded distribution areas. Each Welcome Kit contains samples of W.F. Young’s award- winning Smartmouth Dental Chews, The Missing Link Original Powder supplements, and the company’s newest supplement line – The Missing Link Collagen Care soft chews. Welcome Kits are still available for any dealers that are interested and can be obtained by contacting Patty Heckman at pheckman@wfyoung.com or 401-617-1819.

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