Albea launches decoration collection for its packaging designs that’s inspired by the cryotech beauty trend, which uses cold temperatures to enhance product effectiveness; collection incorporates frosted, metalized, waterdrop, gradient and matte effects

Sample article from our Consumer packaged goods (CPG)

January 16, 2024 (press release) –

Cryotech, derived from "cryo" meaning cold, and "tech" suggesting technology, revolves around the use of cold temperatures to enhance the effectiveness of beauty products. The trend gained momentum as skincare experts recognized the benefits of cryotherapy for the skin, including reduced inflammation, improved circulation, and a radiant complexion. However, Cryotech goes beyond skincare, infiltrating the realms of makeup and fragrance, giving birth to a holistic approach to beauty.


Characterized by its frozen aesthetic and cool undertones, Cryotech has emerged as a frontrunner in redefining beauty standards. It draws inspiration from the ethereal beauty of ice and frost, encapsulating a sense of coolness and freshness. Inspired by it's aesthetic, we created a special decoration collection, incorporating the trend in our packaging designs. 

1. Frosted effect: The frosted effect perfectly captures the essence of Cryotech with its icy, diffused appearance. Mimicking the frosty surface of frozen landscapes, a frosted finish on packaging can evoke a sense of cool and elegance.


2: Metalized effect: The metalized effect, with its reflective and shiny finish, aligns well with Cryotech's futuristic and avant-garde aesthetic. This effect is particularly effective in conveying the modern and edgy aspects of the Cryotech trend


3. Waterdrop effect: The waterdrop effect, replicating the appearance of dew or condensation, aligns with Cryotech's fresh and invigorating vibes. It adds a tactile and visual dimension to the packaging, creating a sense of coolness that complements the trend.


4. Marble effect: The marble effect involves printing or marbling patterns on the packaging to mimic the natural swirls and veins found in marble. This creates a luxurious and sophisticated appearance on a pack.


5. Gradient effect: The gradient effect, offering a smooth transition of colors, aligns with the fluidity of the Cryotech trend. It can emulate the subtle shifts in color seen in icy landscapes.


6. Matt effect: The matt effect, with its non-reflective and velvety finish, aligns with Cryotech's focus on a sleek and minimalist aesthetic. It reduces glare and enhances the tactile experience of the packaging, making it an ideal choice for products that aim to convey a sense of modernity and understated elegance.



Let’s meet at PCD Paris: visit the Albéa booth J92 to discover our full range of responsible packaging solutions.

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Dan Rivard
Dan Rivard
- VP Market Development -

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