January 16, 2024
(press release)
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Givaudan, the global leader in fragrance and beauty, is thrilled to announce the extension of its fragrance precursor collection with the addition of Scentaurus™ Vanilla. Scentaurus™ Vanilla is a non-colouring, elegant vanilla note. Naturally activated by oxygen, this high-performing new precursor delivers a wave of freshness and a long-lasting powdery, creamy vanilla effect. Already a great success, the Givaudan Scentaurus™ range, with the addition of Scentaurus Vanilla increases creative possibilities and differentiation in the market with unique precursor combinations. These precursors maximise a fragrances’ long lastingness across many applications, allowing for the exploration of new olfactive territories and delayed impact. With 69% of consumers expressing their desire for fragrances to be long-lived because it “makes them feel fresh all day”*, Givaudan’s range of fragrance precursors creates memorable moments and evokes positive emotions, offering consumers an experience of everlasting freshness. “Scentaurus™ Vanilla reminds me of the sweet and wholesome smell of cocoa and vanilla! It is nostalgia’s gentle dance! In a detergent fragrance, it brings softness and powdery facets without colouration – what a revolution!” Nadia Geyken, Perfumer In line with the Company’s sustainability ambitions, Scentaurus™ Vanilla is a biodegradable molecule according to OECD guidelines and was developed according to the Principles of Green Chemistry, using Givaudan’s proprietary FiveCarbon Path™ and a Safe-by-Design approach. We continuously improve the palette of fragrance ingredients by using biodegradable materials based on renewable carbon while improving processes to reduce carbon and energy input. Satisfying the sustainability expectations of consumers’ today, Scentaurus™ Vanilla is another example of a tailored solution creating for happier, healthier lives while helping Givaudan Fragrance & Beauty to achieve a biodegradable fragrance palette by 2030. * internal data About Givaudan About Givaudan Fragrance & Beauty For further information please contact
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2022, Givaudan employed almost 16,700 people worldwide and achieved CHF 7.1 billion in sales with a free cash flow of 6.7%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature. Discover more at: www.givaudan.com.
Givaudan Fragrance & Beauty craft inspired fragrances to perfume lives and memories, and develop innovative beauty and wellbeing solutions that make people look and feel good all over the world. Nature is both our responsibility and our most precious muse. We are just as committed to sustainability as we are to creating innovative products that satisfy consumer needs and anticipate their desires. With a collaborative approach that favours co-creation, we have built a diverse portfolio across personal care, fabric care, hygiene, home care, fine fragrances, and beauty, reflecting our multidisciplinary expertise. This is Givaudan. Human by nature. Learn more at www.givaudan.com/fragrance-beauty.
Pauline Martin, Fragrance & Beauty Communications
E pauline.martin.pm1@givaudan.com
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