BASF opens €14M Technology Competence Center at its BASF Española site in Guadalajara, Spain; site is dedicated to paint and coating technologies for automotive applications

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June 14, 2023 (press release) –

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  • The facility is a clear example of the technological leadership that BASF offers to the automotive industry
  • The center offers customer services with the highest pioneering technology in the market
  • The facility serves more than 100 automotive factories on different continents

This morning of June 14, 2023, the opening ceremony signified the official opening of the Technology Competence Center at the facilities of BASF Española in Marchamalo (Guadalajara).

The official opening ceremony was attended by the regional minister of Sustainable Development of Castilla - La Mancha, José Luis Escudero, as well as the mayor president of the city of Marchamalo, Rafael Esteban Santamaría, among other institutional representatives. The representation of the company was headed by Uta Holzenkamp, president of the global Coatings division of the BASF group, Carles Navarro Vigo, general manager of BASF Española, and Lars Kuellenberg, site manager of BASF Española S.L. in Marchamalo.

This technology center is dedicated to researching and replicating the painting process of any vehicle manufacturer, taking into account the various individual factors in each production line, such as temperature, humidity, or coating technology, and which have a definitive influence on the paint application process at the end customer. The facilities are digitally connected (Industry 4.0) with internal process management and control systems, and share digital networking with other BASF Group sites worldwide.

This Technology Competence Center provides services to more than 100 automotive factories in Europe, the Middle East, Africa and Asia, including manufacturers of plastic parts for the same industry.

The construction of these facilities has contributed as a catalyst for the production transfer project of solvent-borne basecoats to the Marchamalo center, supported by the decision of the BASF group to officially designate the Marchamalo headquarters as a European strategic center for this technology. In addition, its construction has been a challenge having to carry out the construction and installation of the new application booths while maintaining the productive flow in the old ones, without affecting the quality or capacity of the process in continuous service to the end customer.

BASF has invested around 14 million euros in this facility. The equipment installed in this Technology Center includes state-of-the-art installations which place this center at the world technological summit for coating application processes for the automobile.

Innovation and commitment to the customer have been the fundamental basis for the construction of this center. Always with a clear focus on sustainability and environmental protection, BASF has installed equipment with the highest energy efficiency, and with the optimum degree of emission reduction.

The Marchamalo production center is a strategic site for the Coatings division in Spain. It has been a production site of BASF since 1982, although the origins of the former company date back to 1867.

With an area of 310,000 m2 and approximately 550 employees, the center has three modern production plants, two of which are paint plants, and one is for the production of intermediate resins. The facilities also include a Refinish paint training center for customer workshops, as well as control and development laboratories for all its main segments of high-tech products for the automotive industry.


About BASF’s Coatings division

The Coatings division of BASF is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. This portfolio is supplemented by "Beyond Paint Solutions", which enable new applications with innovative surfaces. We create advanced performance solutions and drive performance, design and new applications to meet our partners’ needs all over the world. BASF shares skills, knowledge and resources of interdisciplinary and global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America and Asia Pacific. In 2022, the Coatings division achieved global sales of about €4.22 billion.

Solutions beyond your imagination – Coatings by BASF. For more information about the Coatings division of BASF and its products, visit


About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €87.3 billion in 2022. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at










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Dan Rivard
- VP Market Development -

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